by Scott Johnson | Jan 17, 2025 | Content Marketing, Marketing Tips, SaaS, Strategy
Back in December 2022, we were approached by a startup SaaS company that supplied smart water monitoring systems. They had a great USP and offered innovative solutions to their customers. So, what was the problem? Well, Bluebot’s organic visibility, rankings, and... 
by Scott Johnson | Nov 6, 2024 | Content Marketing, Marketing Tips, SaaS, Strategy
B2B SaaS content marketing relies on SEO-driven content to build visibility, attract the right audience, and support sustainable growth. An effective content strategy that aligns with SEO principles ensures that content ranks well, resonates with readers, and... 
by Scott Johnson | May 31, 2023 | Content Marketing, Cybersecurity, Marketing Tips, Strategy
Step 1: Understand Your Audience’s Cybersecurity Needs Step 2: Build a Targeted Cybersecurity Content Plan Step 3: Choose the Right Cybersecurity Content for Each Stage Step 4: Craft and Optimize Content That Converts Step 5: Maximize Your Reach with Content... 
by Scott Johnson | Dec 15, 2022 | Content Marketing, Marketing Tips, SaaS
SaaS Lead Generation What is a Lead? What is the Marketing Funnel? The Journey for SaaS Leads Why Qualified Leads are Crucial for SaaS Brands 14 of the Top SaaS Lead Generation Tips Upgrade Your SaaS Lead Generation SaaS lead generation is a complex... 
by Scott Johnson | Nov 2, 2022 | Content Marketing, Marketing Tips, SaaS, Strategy
Outbound vs Inbound Marketing: Why You Need Both The Four Pillars of Inbound Marketing The SaaS Marketing Funnel and Inbound Marketing A Closer Look at Inbound Marketing Why is Inbound Marketing So Important? Optimizing Your Inbound Marketing Strategy ... 
by Scott Johnson | Aug 3, 2022 | Content Marketing, Marketing Tips, SaaS, Strategy
Typeform Thinkific Rewardful Pipedrive Xero GitHub Verloop MemberSpace Readme Dropbox Evernote Sketch Kissmetrics Pitch Vidyard 15 Examples of the Best SaaS Websites What makes your website one of the best SaaS websites? Your SaaS... 
