SaaS companies tend to be pretty good at content. It’s getting people to read the content that’s usually the hang up.
That’s how you end up with lots of blog posts that no one is reading.
Let’s jump into the 3 reasons why this happens so you can avoid them.
#1 No volume
The most common mistake is that you’re writing about things that no one is searching for. That’s like setting up a hotdog stand in the middle of nowhere and wondering why there aren’t any customers.
#2 Low word count
How do you know if the word count is low? Just search for the topic in Google and see what’s currently ranking.
If they’re all epic 3,000 word blog posts and your page only has a few paragraphs, I don’t care if you write like Shakespeare, it’s not gonna rank.
#3 Wrong type of content
That will show you the type of content that’s ranking. Your goal isn’t to copy them, but to see what’s working and decide how you can put your own spin on it and make it better.
The trend in all of these is that you want to ride the tide of what’s working in search engines. Find where there’s volume, see what’s currently ranking, and do a better job than them.
According to a study by Ahref’s, quality content is said to drive demand and leads. One of the most common issues we see with SaaS companies is that they have lots of blog posts with almost no traffic.
That won’t be you if you follow these tips.
For real results, create content marketing for SaaS that works.