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How We Drove 1,100% Organic Traffic Growth for a Tech Startup

How We Drove 1,100% Organic Traffic Growth for a Tech Startup

by Scott Johnson | Jan 17, 2025 | Content Marketing, Marketing Tips, SaaS, Strategy

Back in December 2022, we were approached by a startup SaaS company that supplied smart water monitoring systems. They had a great USP and offered innovative solutions to their customers.  So, what was the problem? Well, Bluebot’s organic visibility, rankings, and...
B2B SaaS Content Marketing: How to Drive Growth with SEO-Focused Strategies

B2B SaaS Content Marketing: How to Drive Growth with SEO-Focused Strategies

by Scott Johnson | Nov 6, 2024 | Content Marketing, Marketing Tips, SaaS, Strategy

B2B SaaS content marketing relies on SEO-driven content to build visibility, attract the right audience, and support sustainable growth. An effective content strategy that aligns with SEO principles ensures that content ranks well, resonates with readers, and...
Cybersecurity Client Case Study: 64% Organic Traffic Increase

Cybersecurity Client Case Study: 64% Organic Traffic Increase

by Scott Johnson | May 31, 2024 | Cybersecurity, SaaS, Strategy, Technical SEO

 Cybersecurity Case Study Overview  Keyword Strategy  Content  On-Page SEO  Technical SEO  Castra At a Glance  Challenges Cybersecurity Case Study Overview In October 2022, we were approached by a cybersecurity brand facing significant challenges: Organic...
SaaS SEO: Your Roadmap to Better Rankings

SaaS SEO: Your Roadmap to Better Rankings

by Thorn Compton | Dec 22, 2023 | Cybersecurity, SaaS, Strategy, Technical SEO

 SaaS SEO: Your Roadmap to Better Rankings  SaaS SEO Roadmap: Learn Your Legend  SaaS SEO Roadmap: Envision Your Destination  SaaS SEO Roadmap: The Friends You Make Along the way  SaaS SEO Roadmap: Setting Landmarks  SaaS SEO Roadmap: Quality over quantity ...
The Complete Guide to Enterprise SaaS SEO

The Complete Guide to Enterprise SaaS SEO

by Scott Johnson | May 31, 2023 | SaaS, Strategy, Technical SEO

 The Complete Guide to Enterprise SaaS SEO  The Benefits of Enterprise SaaS SEO  Mastering Enterprise SaaS SEO: The Key Steps  Why Enterprise SEO is Unique  Invest in the Power of Enterprise SEO Investing in enterprise SaaS SEO is one of the most important steps...
Agency vs. In House SEO Solutions: Pros and Cons Revealed

Agency vs. In House SEO Solutions: Pros and Cons Revealed

by Scott Johnson | May 9, 2023 | SaaS, Strategy, Technical SEO

 Agency vs. In House SEO Solutions: Pros and Cons Revealed  What is In-House SEO? An Introduction  The Pros and Cons of In-House SEO  What is an SEO Agency? The Alternative Solution  The Pros and Cons of SEO Agencies “We do our SEO in-house.” In this article, you...
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