by Scott Johnson | Jan 17, 2025 | Content Marketing, Marketing Tips, SaaS, Strategy
Back in December 2022, we were approached by a startup SaaS company that supplied smart water monitoring systems. They had a great USP and offered innovative solutions to their customers. So, what was the problem? Well, Bluebot’s organic visibility, rankings, and... 
by Scott Johnson | Nov 6, 2024 | Content Marketing, Marketing Tips, SaaS, Strategy
B2B SaaS content marketing relies on SEO-driven content to build visibility, attract the right audience, and support sustainable growth. An effective content strategy that aligns with SEO principles ensures that content ranks well, resonates with readers, and... 
by Scott Johnson | May 31, 2024 | Cybersecurity, SaaS, Strategy, Technical SEO
Cybersecurity Case Study Overview Keyword Strategy Content On-Page SEO Technical SEO Castra At a Glance Challenges Cybersecurity Case Study Overview In October 2022, we were approached by a cybersecurity brand facing significant challenges: Organic... 
by Thorn Compton | Dec 22, 2023 | Cybersecurity, SaaS, Strategy, Technical SEO
SaaS SEO: Your Roadmap to Better Rankings SaaS SEO Roadmap: Learn Your Legend SaaS SEO Roadmap: Envision Your Destination SaaS SEO Roadmap: The Friends You Make Along the way SaaS SEO Roadmap: Setting Landmarks SaaS SEO Roadmap: Quality over quantity ... 
by Scott Johnson | May 31, 2023 | SaaS, Strategy, Technical SEO
The Complete Guide to Enterprise SaaS SEO The Benefits of Enterprise SaaS SEO Mastering Enterprise SaaS SEO: The Key Steps Why Enterprise SEO is Unique Invest in the Power of Enterprise SEO Investing in enterprise SaaS SEO is one of the most important steps... 
by Scott Johnson | May 9, 2023 | SaaS, Strategy, Technical SEO
Agency vs. In House SEO Solutions: Pros and Cons Revealed What is In-House SEO? An Introduction The Pros and Cons of In-House SEO What is an SEO Agency? The Alternative Solution The Pros and Cons of SEO Agencies “We do our SEO in-house.” In this article, you... 
