by Scott Johnson | Jan 17, 2025 | Content Marketing, Marketing Tips, SaaS, Strategy
Back in December 2022, we were approached by a startup SaaS company that supplied smart water monitoring systems. They had a great USP and offered innovative solutions to their customers. So, what was the problem? Well, Bluebot’s organic visibility, rankings, and...
by Scott Johnson | Nov 6, 2024 | Content Marketing, Marketing Tips, SaaS, Strategy
B2B SaaS content marketing relies on SEO-driven content to build visibility, attract the right audience, and support sustainable growth. An effective content strategy that aligns with SEO principles ensures that content ranks well, resonates with readers, and...
by Scott Johnson | May 31, 2023 | Content Marketing, Cybersecurity, Marketing Tips, Strategy
Step 1: Understand Your Audience’s Cybersecurity Needs Step 2: Build a Targeted Cybersecurity Content Plan Step 3: Choose the Right Cybersecurity Content for Each Stage Step 4: Craft and Optimize Content That Converts Step 5: Maximize Your Reach with Content...
by Josh Ellis | Apr 14, 2023 | Content Marketing, Strategy
ChatGPT and SEO for Content Marketing Using an AI Tool to Gather Topic Ideas and Keywords Creating the Content Brief and Page Outline Writing Your Content Using ChatGPT to Write Your Content Optimizing Your Content for SEO with ChatGPT Conclusion Have...
by Scott Johnson | Jan 10, 2023 | Content Marketing, SaaS, Strategy
Complete Guide to Keyword Analysis What is Keyword Research? The Benefits of Keyword Analysis for SaaS Brands The Steps to Take Before Beginning a Keyword Analysis How to Conduct a Keyword Analysis for SaaS Brands What Constitutes a Good Keyword? How to...
by Scott Johnson | Dec 15, 2022 | Content Marketing, Marketing Tips, SaaS
SaaS Lead Generation What is a Lead? What is the Marketing Funnel? The Journey for SaaS Leads Why Qualified Leads are Crucial for SaaS Brands 14 of the Top SaaS Lead Generation Tips Upgrade Your SaaS Lead Generation SaaS lead generation is a complex...