by Scott Johnson | Jan 29, 2025 | Cybersecurity, cybersecurity seo
In October 2022, we were approached by a cybersecurity brand facing significant challenges: Organic traffic was through the floor, leads were proving hard to come by, and the site was barely ranking for any keywords. It’s fair to say that Castra really needed our... 
by Scott Johnson | Oct 14, 2024 | Cybersecurity
As AI-powered search engines like Google increasingly use machine learning and natural language processing, the way content ranks in search results has evolved. For cybersecurity companies, this means adapting blog content strategies to align with AI search algorithms... 
by Laurel Henning | Aug 18, 2024 | Cybersecurity
B2B Cybersecurity Lead Generation: Strategies for Success Cybersecurity Lead Generation 101: What You Need to Know Why Cybersecurity Lead Generation Matters Defining Your Ideal Cybersecurity Audience and Buyer Persona The Best Cybersecurity Lead Generation... 
by Scott Johnson | May 31, 2024 | Cybersecurity, SaaS, Strategy, Technical SEO
Cybersecurity Case Study Overview Keyword Strategy Content On-Page SEO Technical SEO Castra At a Glance Challenges Cybersecurity Case Study Overview In October 2022, we were approached by a cybersecurity brand facing significant challenges: Organic... 
by Thorn Compton | Dec 22, 2023 | Cybersecurity, SaaS, Strategy, Technical SEO
SaaS SEO: Your Roadmap to Better Rankings SaaS SEO Roadmap: Learn Your Legend SaaS SEO Roadmap: Envision Your Destination SaaS SEO Roadmap: The Friends You Make Along the way SaaS SEO Roadmap: Setting Landmarks SaaS SEO Roadmap: Quality over quantity ... 
by Scott Johnson | May 31, 2023 | Content Marketing, Cybersecurity, Marketing Tips, Strategy
Step 1: Understand Your Audience’s Cybersecurity Needs Step 2: Build a Targeted Cybersecurity Content Plan Step 3: Choose the Right Cybersecurity Content for Each Stage Step 4: Craft and Optimize Content That Converts Step 5: Maximize Your Reach with Content... 
