by Scott Johnson | Jan 30, 2025 | cybersecurity seo
When it comes to search engine optimization (SEO), not all content is created equal. For cybersecurity companies, creating content tailored specifically to the industry is key to improving search rankings and attracting the right audience. Generic content may bring in... 
by Scott Johnson | Jan 29, 2025 | Cybersecurity, cybersecurity seo
In October 2022, we were approached by a cybersecurity brand facing significant challenges: Organic traffic was through the floor, leads were proving hard to come by, and the site was barely ranking for any keywords. It’s fair to say that Castra really needed our... 
by Scott Johnson | Jan 17, 2025 | Content Marketing, Marketing Tips, SaaS, Strategy
Back in December 2022, we were approached by a startup SaaS company that supplied smart water monitoring systems. They had a great USP and offered innovative solutions to their customers. So, what was the problem? Well, Bluebot’s organic visibility, rankings, and... 
by Scott Johnson | Nov 6, 2024 | Content Marketing, Marketing Tips, SaaS, Strategy
B2B SaaS content marketing relies on SEO-driven content to build visibility, attract the right audience, and support sustainable growth. An effective content strategy that aligns with SEO principles ensures that content ranks well, resonates with readers, and... 
by Scott Johnson | Oct 14, 2024 | Cybersecurity
As AI-powered search engines like Google increasingly use machine learning and natural language processing, the way content ranks in search results has evolved. For cybersecurity companies, this means adapting blog content strategies to align with AI search algorithms... 
