Case Study
BILLHIGHWAY
Focus
Association Management Software
Services
Banking, Performance Metrics, Move Funds & Data, Custom Websites, & More
Website
Challenges
Despite being an industry leader, Billhighway did not have an SEO strategy to produce inbound leads.
Rankings
They were being outranked in search engines by smaller competitors.
Leads
They had essentially zero inbound leads from search engines feeding into their sales pipeline.
Content
Billhighway was producing quality content, but it was not written with search engines in mind and had very few views.
Technical
The Billhighway site is quite large and had many errors in need of attention including 404’d pages, broken internal/external links, missing title tags, and more.
Strategy
As with many SaaS companies, Billhighway had a great looking website with tons of useful information, but wanted to rank higher in search engines to drive more prospects to their site.
Keyword Selection
On-Page SEO
Technical SEO
Content
Results
What Our Client is Saying
“It’s an absolute pleasure working with the Amplifyed team. We have learned so much! First, they took the time to understand our company and services. Then, they used what they learned to create a strategic roadmap and provide recommendations on keywords we should rank for. They’ve guided us every step of the way!
We’ve been working together for nine months now and have made a ton of progress. We love the monthly video updates! So many of the keywords we focused on are currently ranking on the 1st page of Google. GMB calls are up, GMB clicks are up, and search engine traffic is up 132%. We couldn’t have asked for better results. It’s been a great partnership and we look forward to continuing it!”