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Case Study

BILLHIGHWAY

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Focus

Association Management Software

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Services

Banking, Performance Metrics, Move Funds & Data, Custom Websites, & More

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Website

billhighway.co

Challenges

Despite being an industry leader, Billhighway did not have an SEO strategy to produce inbound leads.

Rankings

They were being outranked in search engines by smaller competitors.

Leads

They had essentially zero inbound leads from search engines feeding into their sales pipeline.

Content

Billhighway was producing quality content, but it was not written with search engines in mind and had very few views.

Technical

The Billhighway site is quite large and had many errors in need of attention including 404’d pages, broken internal/external links, missing title tags, and more.

Strategy

As with many SaaS companies, Billhighway had a great looking website with tons of useful information, but wanted to rank higher in search engines to drive more prospects to their site.

Keyword Selection

By narrowing down the most valuable keywords based on relevancy, volume, and competitiveness, we were able to choose which keywords would drive the most qualified leads.

On-Page SEO

By focusing our title tags, meta descriptions, and content around these selected keywords, we were able to work toward boosting rankings for these keywords.

Technical SEO

By removing broken links, adding all relevant info into the metadata, and reorganizing the navigation, we were able to build a more enjoyable user experience while also making the website poised for efficient search engine crawls.

Content

By refreshing existing pages and blog posts while also adding new content, we were able to provide visitors with useful industry information, increase rankings, and bolster engagement.

Results

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What Our Client is Saying

“It’s an absolute pleasure working with the Amplifyed team. We have learned so much! First, they took the time to understand our company and services. Then, they used what they learned to create a strategic roadmap and provide recommendations on keywords we should rank for. They’ve guided us every step of the way!

We’ve been working together for nine months now and have made a ton of progress. We love the monthly video updates! So many of the keywords we focused on are currently ranking on the 1st page of Google. GMB calls are up, GMB clicks are up, and search engine traffic is up 132%. We couldn’t have asked for better results. It’s been a great partnership and we look forward to continuing it!”

Sarah Garrity, Marketing Lead