Billhighway

Over 132% increase in organic traffic

*Billhighway has since been acquired by re:members.
71
%
Increase in organic keywords
137
%
Organic keywords ranking in the top 3 search results

Keyword Selection

By narrowing down the most valuable keywords based on relevancy, volume, and competitiveness, was able to choose which keywords would drive the most qualified leads.

Technical SEO

By removing broken links, adding all relevant info into the metadata, and reorganizing the navigation, we were able to build a more enjoyable user experience while also making the website poised for efficient search engine crawls.

Content

By refreshing existing content, we were able to provide visitors with useful industry information, increase rankings, and bolster engagement

On-Page SEO

By focusing our title tags, meta descriptions, and content around these selected keywords, we were able to work toward boosting rankings for these keywords.

Two people analyzing a chart
Case Study

Billhighway

As with many SaaS companies, Billhighway had a great looking website with tons of useful information. Understandably, they wanted to rank higher in search engines to drive more prospects to their site.

Book intro Call

Focus

Association Managment Software

Services

Banking, Performance Metrics, Move Funds & Data, Custom Websites & More

Website

billhighway.co

Billhighway website mockup

“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”

Sarah Harrity
Marketing Lead, Billhighway
Sarah Harrity, Billhighway

Challenges

Castra was suffering from a lack of online presence which led to a shortage of inbound leads.

Rankings

They were being outranked in search engines by smaller competitors.

Leads

They had essentially zero inbound leads from search engines feeding into their sales pipeline.

Content

Billhighway was producing quality content, but it was not written with search engines in mind and had very few views.

Technical

The Billhighway site is quite large and had many errors in need of attention including 404’d pages, broken internal/external links, missing title tags, and more.

Reviews

What clients are saying

“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”

Katia Zhivaikina
Sr. Marketing Manager, Preset

“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”

Sarah Garrity
Marketing Lead, Billhighway

“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”

Alano Vasquez
President, Cyberwhyze

“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”

Allison Moody
Marketing Manager, Fortune 1000 Firm

“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”

Tabitha Flythe
Director of Marketing, Castra

“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”

Matthias Ankli
Director of Marketing, Arcules