Content Strategy

Content Strategy that Outranks and Converts

From planning your next 30 articles to reviving old posts, we engineer your content to rank, convert, and keep climbing.

Let's build a content plan with purpose
a showcase of various blogposts for SimSpace

Ready for SEO That Actually Drives Growth?

Outdated SEO programs obsess over technical minutiae and vanity keywords without connecting to real business goals.

Our approach starts with your business objectives, then builds a customized strategy that aligns every SEO tactic with measurable outcomes. We prioritize the content, keywords, and technical improvements that will deliver qualified leads and revenue—not just raw traffic.

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The Content Opportunity Blueprint

We create a clear, strategic path to help you dominate high-value keywords and drive real business results.

Start with Existing Content

Rather than endlessly produce new content, your quickest wins will always come from existing assets.  We’ll identify the under-performers with potential and turn them into lead-generating machines.

Close Gaps. Eliminate Cannibalization. Win More Traffic.

We’ll find relevant topics where your competitors are getting traffic and you’re not. By identifying those gaps, and also where your own pages are competing against each other, you’ll get more visibility and sales.

Reverse Funnel

We typically start by optimizing in a reverse funnel pattern:

  • drive the most new MRR first,

  • then the most SQLs,

  • and worry about traffic later.

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Results

Customer Results

Simspace Logo
49
%
Increase in form submissions
Cyware logo
267
%
Increase in organic traffic
Bluebot Logo
400
%
Increase in quote requests
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Contact Us

Build a Strategy That Makes Content Work Harder

No more guesswork—just a clear plan to turn content into traffic and leads.

Schedule a call today to discuss how our content strategy framework can transform your organic search performance and fill your funnel with qualified prospects.

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Book a Consultation - Amplifyed
30 min
Scott Johnson
Results

Impexium

We implemented targeted keyword strategies, optimized content and technical SEO, resulting in higher visibility, healthier site perforamnce, and massive gains in page-one keyword ranking

600
%
Increase in page-1 keywords
64
%
Increase in number of ranking keywords
20
%
Increase in technical audit score
300
+
Total keyword positions gained across tracked queries
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FAQs

FAQ About Content Strategy

How do you identify keywords that actually drive qualified leads versus just general traffic to our site?

SEO keyword targeting isn’t just about finding the phrases with the highest search volumes. Our approach comes from a deep understanding of user intent and analysis of search engine results pages, rather than selecting the biggest number from the list. We get to know every client and, crucially, the clients they want to target so we can effectively communicate your message to the correct audience.

What's your process for understanding complex technical products and translating that into content that's both accurate and SEO-friendly?

We’re SEO experts, and we understand the ins-and-outs of our trade just like every good business. Because of that, we also understand that we don’t know everything about what you do, and that’s OK. Our goal is to get your content 80% of the way there with strong SEO best practices and research, but that last 20% is what makes your content special to your brand.

How do you measure the ROI of SEO content beyond just traffic metrics?

Traffic for the sake of traffic is rarely a good thing. We look beyond the organic traffic increase and find actionable, useful data that turns users into clients. Whether that means a different content strategy to put your message in front of buying eyes, or an improvement to your on-page conversion path, we have the expertise and experience needed to turn your site into a lead magnet.

How do you stay updated on search algorithm changes that might affect our industry specifically?

SEO is an ever-changing game, and if you’re resting on your knowledge from years ago you’re going to get left behind. Our team is constantly learning and growing with the changes across the industry, from adapting to AI searches to keeping on top of every tweak to the Google algorithm. Fortunately solid SEO fundamentals are always in favor, and those are at the base of every strategy we create.

What level of involvement will you need from a technical team during strategy development?

Similar to going to the gym, you get out of SEO what you put into it. We can deliver a solid SEO strategy but the more involvement from your team, particularly early on in the process, the more tailored it can be to your specific needs. After the initial set-up phase of strategy, however, your team can be involved as much or as little as they please!

What does your reporting look like, and how frequently will we receive updates on performance?

Accountability is at the core of our identity at Amplifyed. We are completely transparent with all strategy and work we do, with clear spreadsheets and tools that can be shared with all internal parties. We also insist on at least one face-to-face (virtual) meeting per month to go over results together and discuss future strategy. 

How does SEO content help improve my website’s search rankings?

SEO content is designed to target keywords and topics your audience is searching. It is important to publish (or revisit) high-quality, optimized content regularly. This helps your site be seen as an industry leader in the eyes of search engines. This leads to better rankings, more traffic, and higher engagement over time.

What’s the difference between content SEO and technical SEO? Do they work together?

Yes, they absolutely work together. Content SEO focuses on the quality, structure, and keyword optimization of your website’s written content. Technical SEO deals with how your site is built — things like page speed, mobile-friendliness, crawlability, and indexing. Without strong technical foundations, even the best content may not rank well. We make sure both are aligned for maximum impact.

Can SEO content help with site issues like duplicate content or low word count pages?

Definitely. Part of our service includes identifying and improving “thin” or duplicate content that can hurt your site’s SEO. We either optimize existing pages or create new, original content that aligns with your site’s technical SEO recommendations, helping improve crawlability and relevance.