How To Build a Custom SEO Strategy That Drives Qualified Leads
Build a custom B2B SEO strategy that drives qualified leads by mapping buyer intent, persona research, and bottom-of-funnel keywords into a clear roadmap.
Build a custom B2B SEO strategy that drives qualified leads by mapping buyer intent, persona research, and bottom-of-funnel keywords into a clear roadmap.
Search Engine Optimization Strategist at Amplifyed
Thorn Compton is a Search Engine Optimization Strategist at Amplifyed, an SEO and GEO agency that helps cybersecurity companies win visibility in Google and AI search. A former journalist, he brings an interview-driven mindset to content strategy, using subject matter expertise, buyer intent, and clear roadmaps to connect search performance with qualified leads. Thorn focuses on building authority, trust, and conversion-ready websites that support the full B2B buying journey.
A strong SEO strategy starts before the first keyword is chosen. It depends on knowing what a business sells, who it wants to reach, and how those buyers search when they are ready to solve a problem. So how can B2B teams build an SEO approach that attracts qualified leads instead of chasing traffic?
The answer is to build a strategy from the buyer and the business goal outward. Thorn Compton, an SEO and GEO expert for cybersecurity companies, explains that an effective search strategy begins with clear messaging, persona research, and a focus on bottom-of-funnel opportunities. Rather than prioritizing high-volume educational keywords alone, Thorn recommends identifying the specific problems prospects are trying to solve and mapping those searches to service pages, content gaps, and conversion paths. The result is a more intentional roadmap where SEO, content, authority building, and AI search visibility all work together to support lead generation.
In this episode of Cyber Funnel, Chad Franzen talks with Thorn Compton, Search Engine Optimization Strategist at Amplifyed, about building custom B2B SEO strategies that drive qualified leads. Thorn shares why buyer personas matter, how to prioritize bottom-of-funnel keywords, and what GEO means for AI search visibility. He also touches on content roadmaps, backlinks, FAQs, and LLM-ready content.
This episode is brought to you by Amplifyed.
Amplifyed is a specialized SEO agency, and we partner with in-house marketing teams to boost search visibility, drive qualified traffic, and turn organic search into real pipeline growth.
From technical SEO to content strategy, Amplifyed handles the heavy lifting so your team can stay focused on building and selling. If you want to show up when your buyers are searching, Amplifyed helps you get there.
To learn more, visit us at amplifyed.io.
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Intro: 00:02
Welcome to the Cyber Funnel podcast, brought to you by Amplifyed. Where we feature the top minds in cyber security.
Thorn Compton: 00:14
Welcome to the Cyber Funnel podcast, where you can hear from the top minds in cyber security. As always, I'm your host, Thorn Compton. And today I welcome Chad Franzen from I welcome back Chad Franzen from Rise25 into the Cyber Funnel. You're back for round two, Chad. How are you today?
Chad Franzen: 00:29
Great. How are you doing?
Thorn Compton: 00:31
I am doing fantastic, brother. Excited to talk with you again. Before we get started though, as always, this episode is brought to you by Amplifyed the SEO and GEO agency for cybersecurity companies. Amplifyed serves cybersecurity marketing teams by driving more leads from Google and AI search. We handle all the heavy lifting and know the exact levers to pull to get you more SQLs.
Learn more@amplifyed.io. That's amplifyed.io. Visit us at amplifyed.io. All right. Like I said, I've got Chad from Rise25.
He is an interview interviewer extraordinaire, and that means we're flipping the script again. Chad's going to be interviewing me about a couple things. I'm excited to see what questions you got for me today.
Chad Franzen: 01:19
Yeah, absolutely. Thanks so much for having me again, thorn. Last time we talked about a variety of topics. Today we're going to kind of zero in on Amplifyed approach to SEO and strategy and everything like that. So let's get into it.
How does Amplifyed, how does Amplifyed define a custom SEO strategy?
Thorn Compton: 01:39
I, you know, it's funny, I love starting at a high level and like medium level on that end. A custom SEO strategy. So too much of SEO is like best practices based, cookie cutter based. It's, hey, you fixed this. Hey, people are going to mention your metas, and they're going to mention your titles and they're going to mention your this and they're going to mention your that.
And all that's well and good, and all that's really important. You have to make sure you got the H1s right. You have to make sure that you're correctly talking to the Google bots. But what's really, really important from an SEO standpoint and a geo standpoint, which we're going to get into later, is knowing what you're actually trying to target. That's where we start off with.
That's where the custom side of things comes into play. We listen to the internal advocates, the internal people at the business, they know their business, and we know SEO. So we need to get a better understanding of what the business is trying to offer. We ask questions at the beginning of relationships that sometimes really give people pause, and they go, okay, but what are you really trying to sell? Because if you don't have that messaging locked down, you can't find the correct targets.
So you can't get yourself in front of the right ideal customer profiles. And B, you're just confusing everyone. You're not just confusing bots, you're confusing users coming into your place. If a user can't within five to 10s understand what it is, what service you're providing, or what it is you're trying to get them to, to do. They're going to kind of glaze over and you're going to maybe get them for another 10s before they're going to bounce off and go try to find someone else.
So developing the custom strategy really comes down to boiling down what it is you do as a business, what it is, your, your customers, your clients are trying to find and then building a strategy from there so that the strategy is actually building out real, true data, true traffic coming in that wants to convert and wants to interact with your business.
Chad Franzen: 03:37
So my next question for you was going to be which questions should guide SEO strategy from the start? Are those the ones or are there other ones?
Thorn Compton: 03:44
There are lots of questions to start to guide SEO strategy from the start. But yeah, absolutely. Boiling it down to who are you as a business? Who are we as a business? Who are we trying to reach and how do those people search?
Are you trying to reach CISOs because a lot of CSOs are actually going to be searching on AI and doing AI and doing more interaction on that end, rather than just googling, what's the best penetration testing service that you have or out there are you trying to reach? Like, you know, data people? Are you trying to reach people within SoCs? It's really interesting. It is really, really important to have a good knowledge base of like, who is your customer?
Who are you trying to talk to? Because that's really then how you can start to build out your, your, your, your, your website. You kind of almost have to think of your website as a brick and mortar site. If you have a brick and mortar, you know, restaurant or whatever. Put yourself and put a like vague name out there and nobody knows what it is you do.
It's harder for them to actually be able to convert and actually be able to come in and do the thing that you want them to do. So make that easy. Make that as easy as possible. And to really be able to do that, you have to ask yourself the questions of who are we talking to? Why?
What are they searching for and where are they searching for it?
Chad Franzen: 05:02
So who are we talking to? That would be kind of like maybe doing personal research or developing a persona. How does that research kind of influence your content decisions?
Thorn Compton: 05:14
Personas are so important, especially in something like cybersecurity. There's so many different stakeholders when it comes to website performance, when it comes to actually, you know, bringing in people and bringing in conversions because you've got I mean, it goes down to just like the content creators or the content managers, and it goes all the way up to the CEO. So the thing is, if that's the case internally for cybersecurity people, that is also the case internally for a lot of businesses. You're talking to a CEO or a CISO or what you know, a chief marketing officer is going to be searching. It's going to be very different from what the rank and file people are going to be searching for.
The thing is, a lot of the time, your entry point might be that rank and file person. It might be, you know, like a digital marketing manager, it might be someone that is just in general in charge of cybersecurity or IT that then elevates it to the person that's going to be the decision maker. So finding out who you want to talk to, the persona of who that is, is really important. And it can be a variety of personas. You just have to create different content to then talk to each of those different personas and get in front of their eyes.
Chad Franzen: 06:29
What makes B2B SEO different? At Amplifyed.
Thorn Compton: 06:33
That customization we are really, especially on the B2B side because like I said right there, the personas and the different, the different things inside businesses, your business is similar to the other person's business. And so you understand unless you're like, you know, a very, very small team and where everybody's, you know, one person's handling multiple hats, you're going to be having to talk to different people. So building out a custom idea of who you want to talk to and what kind of search terms they're going to be looking for. Are they going to be a problem aware person? Are they going to be looking for something like, hey, I just had an issue with our emails being compromised.
We just had a phishing attack. What do we do there? Or like, you know, how do I prevent myself from another phishing attack? Or are they going to be specifically searching something like, I need my Active Directory protected? Or we need to make sure that our red team or our blue team operations are strong.
How do we do this, understanding that kind of stuff? Also, hello, say hello carbon, carbon. This is your first appearance on the Cyber Funnel podcast. Hey, she's the, she's the, the, the mascot of the Cyber Funnel podcast.
Chad Franzen: 07:46
Great to see her.
Thorn Compton: 07:47
Yeah. For you listening on just imagine a cat. So yeah, breaking down the, the personas and the and the customization. There is really how we drive B2B marketing differently than a lot of other competitors do.
Chad Franzen: 08:04
So there are probably several KPIs that come with SEO. Some could be. One could be rankings, another one is leads, actual business leads. How do you kind of prioritize those?
Thorn Compton: 08:16
We operate from a KPI statement, from whatever you want to whatever you want to use for that. We operate from the bottom of a funnel up situation. And by that, what we mean is every action that we do at Amplifyed is priority number one, bringing you in leads. You know, you might be sitting there going, oh, well, that's what everyone's trying to do. Not necessarily.
We talked with a lot of people that have done SEO in the past, and that all was focused on educational content. And their thought process for that is, oh, well, it's got a higher search volume. There's, you know, 5000 people searching. What is SoC two compliance? Or you know, what is a SoC versus, you know, there's going to be 150 people searching something more niche, that niche search, that search that's going to be a little bit more like, you know, less search volume because there's less people just generally aware of it is going to be the higher converting search.
I would rather target something that's got 200 search volume per month, but is going to bring you in, you know, 20% of that as a as a conversion, then something that is 5000 search volume per month per month, but is going to bring you 1% of search of actual conversion on that end. Now the nuance becomes you kind of have to have a little bit of both. You have to have, we're going to get into authority a little bit, but like that educational content really helps your authority level. But from our priority standpoint, everything that we do is focused on the bottom of the funnel of people that are looking to convert and come in and use your service up. So we're going to focus on that bottom funnel first.
Chad Franzen: 10:03
What is SEO and how is that different from other SEO?
Thorn Compton: 10:08
SaaS refers to software as a service. A lot of things fall under the SaaS model. Honestly, a lot of cybersecurity, anything that's going to be selling platforms or anything that's going to be selling software, you know, E software, any, you know, endpoint detection, all that kind of stuff. That is all SaaS. And it's hard to sell software.
It's even harder these days to sell software when Claude is making replicas of the software and convincing people, hey, I don't even need to sign up for you. So it's, it's, it's really competitive. A and B difficult to get the message across to the user that, hey, what is the difference between my software and any other version of software? And that's where you kind of really have to hone in on your messaging and hone in on your platforming. Finding the actual niche between what you actually want to talk about and what the user is trying to, to, to, to solve is really kind of the secret sauce there in the SaaS.
Now what's the difference between SaaS SEO and like other SEO, it's a little bit more of that. Like, you know, being aware that you're going to be trying to target people that don't necessarily know that you exist. They know they are, they are, they are experiencing a problem and they are looking for something to fix that problem. So you have to target more problem aware people versus like, like us. We're SEO consultants a lot of the time, like we would like an SEO consultant is a search.
We would love to be especially a cybersecurity SEO consultant. Absolutely. That's what we want to do there. But like, that's a really easy thing. And like, that's, that is a 1 to 1 jump of like, someone goes, oh my, my traffic's not very good.
I need a consultant for that. It's harder on the software side because again, someone might not be knowing that they need software specifically to address the problem they have. But they know that they're having a problem. So get in front of that problem. Search.
Did that make sense, Chad?
Chad Franzen: 12:19
I think so.
Thorn Compton: 12:20
All right. So, you know, I felt like I was vomiting there for a little while, but.
Chad Franzen: 12:23
Hey, that was good. Hey, so just from a practical standpoint, what does an SEO roadmap then look like?
Thorn Compton: 12:32
Yeah. So an SEO roadmap really all breaks down to keyword research. So kind of throwing everything against the wall. If you want to, we'll use endpoint detection or endpoint protection as an example. So our endpoint protection is something that you want to focus on.
Well, there are so many different things around endpoint protection that you kind of have to have a piece of the pie of that. You kind of have to lay it all out. So what you need to do is you need to break down your entire site. It's like, all right, from endpoint protection, like that's that, that search term and everything underneath it. Okay, fine.
Well, what about detection? Are you actually doing the like detection side of that? Well, then that's going to be another bucket of keywords that's going to be talking about threats to your endpoints and detecting those threats to your endpoints. People don't necessarily know that they need endpoint protection software. What they do know that they need is protection from this thing that happened to them.
So having content about each of the threats that you could be potentially facing as a business is really important. And having all of that content represented on each of your service pages. So you kind of need to lay out a bunch of different buckets of, you know, however you want to lay it, but just brainstorm with data. My favorite kind of brainstorm ideas of things that you could be ranking for. And then like, do you have those rankings?
Where are you ranking for it on your site? Even if you're ranking number, you know, 95 and you're on the 10th page, at least know that you have some kind of ranking for these things. Once you've broken that down, once you've made these buckets and then have gone through and looked at and be like, all right, that's something that we care about. That's something that we don't care about. You then need to map those to each, each to, to a page on your site.
Again, keyword keyword stuff is nuanced. You really only get one keyword or key phrase or in, in the world of AI, Bing likes to call them grounding queries. I love that terminology grounding query because there's a hundred different ways to talk about one thing, but it's all that one thing to talk about. So you get one of those for each page. What's great is there's going to be secondary and tertiary keywords that are going to support those.
Some of those secondary and tertiary keywords might actually be primary keywords that you will need to have represented on other pages, but then that's where internal linking and that kind of stuff comes into play. But what you want to do is you want to map each of those, those terminologies that you've come to a page. If it's a page that exists, awesome. That makes it easier. You can do some refreshing, you can do some backlinking and that'll, that'll help build that up if it's a page that doesn't exist.
Also awesome. That means that you have an opportunity to create new content. New content is really important right now because AI kind of feeds off of new content. AI needs to constantly be feeding and ingesting new things. So the more you can put out new quality content, don't put out trash, but more thing, you can put out new helpful quality content, the more that stuff's going to be taken up by AI or taken up by SEO or by Google, by the by Bing the other search engines and serve to the users.
So building the roadmap, Break down your site. What you do. Rank for, what competitors. Rank for and what you should be ranking for. Take the things that you've selected on that and map them to pages on your site.
Or, if they don't exist on the site, put them into a content queue so that you have an idea of a priority of. This is new content we need to create. This is content we need to refresh and boost up. And that's kind of how you can start to cook.
Chad Franzen: 16:17
You mentioned competitors. I'm sure there's competition in all industries, but some may be particularly high competition industries. Is there a different approach that you might have to take in those?
Thorn Compton: 16:30
So when we talk about competition specifically on the SEO side, when we're talking about like Google and that kind of stuff, there is a metric that is referred to as domain authority or domain rating, depending on, you know, what, what platform you use, Ahrefs, its domain rating, Moz, its domain authority, What that ultimately is, is just a breakdown of your site's competitiveness compared to other sites on the web. It's usually a rating of 0 to 100. Zero is a brand new site. Brand new launched, has no backlinking and has no authority. Nobody's ever talking about a 100.
I think the only 100 on the web is Google or no, sorry, not Google. It's not even Google. It's YouTube owned by Google. But if you think about it, everyone links to YouTube and YouTube links back to everybody. So that's really what domain rating is.
And authority is, what does your backlink profile look like compared to other people in the area? The nice thing is you're not competing with YouTube unless you are. And if that's the case, good luck. But you need to find out what your competitor ranking is around you. If you are a 45 domain rating and your competitors are a 50 and a 53 and a 58, you're in the ballpark.
You just need to do some, some strategic backlinking, some other different authority building metrics to really build that up. Now, if you are a 30 domain rating and you are competing against people in the 60s and the 70s, keep in mind that the domain rating is exponential. So that's difficult to close. The gap between 30 and 60 or 70 would take a lot of backlink effort. Now, don't get discouraged on that because then the question becomes, okay, fine, what are we competing with them on?
And that's where you really start to find low hanging fruit opportunities. You want to find keywords, key phrases, that kind of stuff that have an overall lower difficulty, which means that the backlink equity being used on the, the, you know, top ten results in Google and that kind of stuff aren't as high as other ones. So it could even be a situation where, all right, fine, you're competing with somebody that's got a 30 higher domain rating for you, but you're both going after something with like a ten difficulty. You're already right there. You're both blowing out the, the, the rating out of the water there.
Then it comes down to, okay, what is the backlink profile on the specific page that you're using? There's a big pitfall. A lot of people fall into where they go, okay, we're getting backlinks. I'm going to backlink everything to the home page. That's not great because you want to actually be sharing that equity among relevant pages.
If you are going to be getting a backlink targeting, you know, something for a service page, you want that backlink going to the service page, you don't want that backlink, just going to the home page because again, you're not sharing that overall page or overall authority with each individual page, which that is, I could get, we could do a whole thing of this on backlinks, but like each page has its own authority as well as your site. So you almost have to break it down to start competing on the page level and not worry about competing on the site level if you're facing a really big gap.
Chad Franzen: 19:57
So getting qualified leads is always a good thing. How does content kind of support that and is there content that converts best?
Thorn Compton: 20:08
There is content that converts best. To me the best, the content that converts best is content that talks to each other overall. And conversion rate is its own thing. It's not even just the content. What's the color of your buttons?
What? Where are the buttons located? Do you have something that's kind of following you? But when it comes specifically to content, the better conversion is going to come from the content that's actually serving a user. We've all popped open a website and looked at the thing, looked at the site and gone.
This was written by AI, or this was written by somebody that has no idea what, what we're actually talking about here. That's not content that converts. That's not content that is going to encourage a user to want to talk with you more. Versus when you immediately start talking to the user like they are expecting you to talk. And then you offer things like demo requests, you offer things like, hey, consultations and that kind of stuff.
That is where you can actually use your content to make an impact on conversions. Obviously. What kind of content are we talking about here too is really important. Are we talking about a white paper where it's got like, which is, which is a great opportunity for things like gated downloads, you have a white paper about something that just came out talking about some integrations or talking about a specific attack type. Great.
Awesome. You've got data in there. People are going to want to take that. They want to download it. You have a download option and then they click it.
then right there. You've already used content to give yourself an opportunity for a lead because when they click that download page, you just go, hey, we'd love to give you this. Just give us your email real quick. And then we'll, we'll send this over to you. Boom.
You have now gotten someone into your pipeline. You've gotten someone into the Cyber Funnel. And it's really important to use your content in smart ways like that. And when we're talking about content, we're not just talking about words on the page. Content is everything that could be on your site.
Content is YouTube videos, content is podcasts. Hey, shout out podcasts or content is webinars, content is photos and alternate text on those photos. You need to have a great content plan to be able to utilize all of that to just overall make a great site strategy. So every single piece of content you have on your site is ultimately funneling people down toward the hay. Connect with us.
Hey, get in touch with us. Hey, schedule a demo.
Chad Franzen: 22:54
Is there something that goes into deciding? You know, there's so many topics. There's so many channels, what content to create next?
Thorn Compton: 23:03
Yes. And the answer to that would be what do you care about most? And obviously the answer to that is, oh, well, we, we care about getting in more, more leads. Then I would focus on content that's going to bring in leads. And by that I mean service pages.
If you don't have service pages, then you need them. If your service pages are talking about things that are vague, which is a huge pitfall that that people in cybersecurity kind of fall into, they go, oh, well, we're gonna make, we're going to name our thing SS or we're going to name our thing, you know, some other random word that's not an actual and that's fine. I love creative names, I love it, but when we're talking about content creation on service pages and we're talking about content creation, that's actually physically talking to users, you have to talk to the user. You can't just expect the user to know the name of the thing that you made and your brand. Because if that person already knows that, then they already know that you've already done your job.
You need to find the people that don't know your name, that don't know your brand. And so that comes from on the service pages, on the, on the content that is actually trying to convert, starting from a, from a solution or from a problem aware situation, you have this problem. This is the solution for this. Communicating that effectively, both from the metadata and the h1's and the h2's and that kind of stuff, and from the physical content on the site is very, very important. Does that make sense?
Chad Franzen: 24:36
Yeah, I think so. So you mentioned something called GEO earlier. I did. Tell us what that is and maybe what its relationship is with SEO.
Thorn Compton: 24:47
So GEO is from a. We're going to fully. We're going to fully back out. This stands for generative Engine optimization. You'll also see a E o or a IEO, which means, you know, artificial intelligence, engine optimization, or, you know, you know, AI optimization, whatever.
What that ultimately means is just like we are trying to, you know, when I first got into cyber or when I first got into SEO, I used to say we trick Google bots into putting our stuff up. And then I kind of had a realization like, no, we're not tricking the Google bots. We're just playing by the rules of AI. So that's what SEO is, is, is, is optimizing your site to better play by the rules of the Google bots so that they better serve you. G, E, O, and SEO are the same thing.
Each of these LLMs. Claude. Perplexity. ChatGPT. I don't want to talk about grok because I don't know anything about how that works.
But you know, some of the others like higher level ones. They all function in a very similar situation. They are trying to best fulfill an answer to a question that was posed to them, which is different from what Google is trying to do. Google is trying to give you options to find the answer. AI actually wants to give you the answer.
And so now you see that a little bit with Google too, with their AI overuse, where they're trying to just straight up give you the answer, not give you options to find the answer. So with that in mind, that's the difference between G, e, o and e o is with, with or g, o and SEO. Again, GOAEO. Same thing. SEO is specifically trying to play by the rules laid out by Google back in the 2000 early 90s about what is the best content for their user.
AI ye OGEO. Generative engine optimization is focused on trying to best Provide answers for these LMS to serve their users.
Chad Franzen: 26:52
So so an AI, you know, an AI platform, ChatGPT or something is going to potentially recommend one specific thing to you and then maybe give you some alternatives, whereas Google is just going to give you a bunch of alternatives, a bunch of options. How do you what, how, what kind of approach helps you win in that? How do I get recommended type space?
Thorn Compton: 27:15
As a former journalist, I have a great saying that I love to say that I feel like it makes people uncomfortable and it should. It means to plagiarize, able. You want to make yourself easily plagiarized. And by that I mean you need to almost put language on your site, specifically telling LMS, hey, I am answering a question that I know that you have been asked. Here is that answer.
How do you do that? And also, how do you do that naturally? There's a lot of different ways. The number 1 in 1 of the easiest ways to do that right now is FAQs. You can.
There are a couple of different ways where you can reverse engineer what people are chatting to. LMS and that's where the personal stuff comes into play too. So if you know your personas well and you know the topic that you're doing well, you can reverse engineer what is this persona by chatting with LM about this topic. When you get those, when you get those questions, when you get those chats, you can then create FAQs, specifically answering those chats from your standpoint. Some of those chats, some of those questions will end up needing to be their own blog or, you know, a lot of stuff about compliance is really important, especially when we get down to like the industry level.
Are you talking to healthcare people? Then you need to talk about HIPAA compliance. Are we talking about the fintech area? Are we talking, are we talking about the private sector? Are we talking about the public sector?
Like, are you going for big government regulation or big government contracts, then you need to understand regulation around that and compliance around those regulations. Talking about that stuff is really important on your site. And also what's important is the people in there in those things that are looking for you are also going to be searching things around compliance because they need to make sure that, you know, I run a healthcare system. Everything that I do from an IT standpoint has to be HIPAA-compliant. Do you service that?
And then you have either an LL, you have either an answer, a whole blog about, yes, we do HIPAA compliance.
Chad Franzen: 29:21
So last question for you then. I received an email like last week or something. And the subject matter line was, nobody's reading your blog, but ChatGPT is. I'm sure that maybe that's a little extreme, maybe not. How much do people target potential readers and target potential AI platforms and or, and how much do those need to be blended together?
Thorn Compton: 29:44
So there is a great philosophy around search engines, which is I don't care what metrics you're giving me, I'm going to make the content that makes sense. Even if you're telling me there's no volume around it, it's called zero volume. That stuff is becoming more important these days. Now, the funny thing about the zero volume thing, will that ever get picked up by Google? Yeah, it'll be picked up by Google if the thing that you're going for is someone specifically searching that thing that you're going for.
Maybe, but that's where the grounding query stuff comes back into play. That's where the AI overview stuff comes into play. That's exactly what that email said. No one might be reading that blog, but you might have had that blog actually seen a thousand times the words on it because the words were ripped from it, put into ChatGPT, put it into an AI overview, sometimes without citation. That's the reality.
That's where that's where plagiarism comes into play. But you want that though. You want to be able to serve again, all of these engines, all of these bots that are coming onto your site every single day, every single week and have the content on there that is going to prompt them to give you users because ultimately that is them giving you to a user. So when the user sees something, they're like, oh, that's great, where'd you get that source? They pop up, Amplifyed where I got that source.
Chad Franzen: 31:13
Nice. Very nice. Hey, always great stuff. Thorn, thanks so much for having me. Great to talk to you.
Thorn Compton: 31:19
Absolutely, Chad. I appreciate you coming on, man. This was a lot of fun. And we'll have to do this again soon so we can get into the nitty gritty of backlinks.
Chad Franzen: 31:26
So yeah. Sounds fantastic. Well, great to talk to you, Thorn. Thanks so much. So long everybody.
Outro: 31:31
Thank you for listening to the Cyber Funnel podcast. Tune in next time for more tips and insights, and be sure to click subscribe for future episode updates.
