Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work, work more efficiently, and to provide information to the site owner.

Cookies may be:

• Session cookies – Temporary and deleted when you close your browser.
• Persistent cookies – Remain on your device for a set period or until you delete them.
• First-party cookies – Set directly by Amplifyed.
• Third-party cookies – Set by a service provider we work with (e.g., analytics or advertising partners).

We also use similar technologies such as web beacons, pixels, tags, and local storage, which we refer to collectively as "cookies" in this policy unless otherwise noted.

2. How We Use Cookies

We use cookies and similar tracking technologies for the following purposes:

a) Strictly Necessary Cookies

These cookies are necessary for the Site to function properly and cannot be switched off through our Cookie Preferences tool. They may be used to support basic website functionality, security, and to remember your cookie consent choices.

b) Functional Cookies

These cookies help enable enhanced functionality and personalization on the Site. They may support features such as sharing website content through social media platforms, collecting feedback, and providing other third-party features. If these cookies are not essential to the operation of the Site, they will only be used with your consent

c) Analytics Cookies

These cookies help us understand how visitors interact with the Site, including metrics such as the number of visitors, traffic sources, pages visited, and bounce rates. We use Google Analytics to collect and analyze this information, which helps us improve our website content, user experience, and overall Site performance. We may also use Google Tag Manager to manage and deploy tags and tracking technologies that support analytics and other Site functionality. These cookies and technologies will only be used with your consent where required by applicable law.

d) Performance Cookies

These cookies help us understand and analyze key performance indicators related to the Site. This information helps us identify areas for improvement and provide a better user experience.

e) Advertising Cookies

These cookies may be used to deliver advertisements that are more relevant to your interests and to measure the effectiveness of advertising campaigns. These cookies may be placed by us or by third-party advertising partners and will only be used with your consent where required by applicable law.

f) Uncategorised Cookies

Some cookies may not yet have been classified into a specific category. We periodically review and classify these cookies as we learn more about their purpose and function. These cookies may be updated or reclassified as our website, tools, and integrations change.

Note: The specific cookies and third-party vendors used on the Site may change over time as we update our tools and integrations. Please refer to our live Cookie Preferences tool for the most current information about the cookies and technologies in use and to manage your preferences.

3. Third-Party Cookies

Some cookies and similar tracking technologies may be placed by third-party services that we use on the Site. These may include Google Analytics and Google Tag Manager, as well as third-party services associated with embedded content, such as YouTube videos. These third parties may use cookies, web beacons, tags, local storage, or similar technologies to collect information about your use of the Site and, depending on the service, other websites or online services. Third-party providers may process information in accordance with their own privacy policies and terms. We do not control third-party cookies or tracking technologies, and we encourage you to review the relevant third party's privacy policy for more information.

4. Cookies and Your Privacy Rights

Depending on where you are located, your rights and our obligations regarding cookies may vary:

• If you are in the European Economic Area (EEA) or UK: We rely on your consent for non-essential cookies, in line with GDPR and the ePrivacy Directive/PECR. You can withdraw consent at any time via our Cookie Preferences tool.
• If you are in California or other U.S. states with privacy laws (e.g., CCPA/CPRA): You have the right to opt out of the "sale" or "sharing" of personal information, which may include data collected via advertising and analytics cookies. We do not sell personal information for monetary consideration. To opt out of sharing for cross-context behavioral advertising, please email legal@amplifyed.io with the subject line "Do Not Share My Personal Information." See our Privacy Policy for full details on this right and how to exercise it.
• Other jurisdictions: We aim to apply consistent, privacy-protective practices globally and will honor applicable local requirements regarding consent and disclosure.

5. How to Manage or Withdraw Consent

You have several ways to control cookies:

1. Our Cookie Preferences Tool: Use the "Cookie Settings" link (available in the site footer and/or the cookie banner) to view, enable, or disable non-essential cookie categories at any time.
2. Browser Settings: Most browsers let you refuse or delete cookies, or alert you when a cookie is being set. Instructions vary by browser (e.g., Chrome, Firefox, Safari, Edge) and are typically found in the browser's help documentation.
3. Third-Party Opt-Outs: Some advertising and analytics providers offer their own opt-out tools (e.g., the Digital Advertising Alliance's WebChoices tool at optout.aboutads.info or the Network Advertising Initiative's opt-out page at optout.networkadvertising.org).

Please note that blocking or deleting certain cookies may impact the functionality of the Site.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use, or for legal, operational, or regulatory reasons.

When we make material changes, we will update the "Last Updated" date above and, where required, seek renewed consent through our cookie banner.

7. Contact Us

If you have questions about this Cookie Policy or how we use cookies, please contact us:

Key Marketing Group, Inc. (d/b/a Amplifyed)

P.O. Box 4232
Carlsbad, CA 92011

Email: legal@amplifyed.io