AI GTM strategy is changing as buyers rely more on AI for research and vendor evaluation. Learn how cybersecurity marketers can build trust, sharpen positioning, improve persona targeting, deliver value earlier, and use automation without losing the human insight that drives complex buying decisions.
Head of Marketing at Compyl
Dan Tangney is the Head of Marketing and a Founding Member of Compyl, an end-to-end GRC platform that unifies governance, risk, compliance, audit, and reporting. With more than five years at the company, he helps shape go-to-market strategy, brand positioning, demand generation, and customer engagement. Dan brings deep expertise in cybersecurity and GRC marketing, with a focus on buyer trust, outcome-driven messaging, AI’s impact on the sales journey, and creating stronger connections between security teams and the market.
AI is reshaping how B2B buyers research solutions, evaluate vendors, and engage with sales teams long before they ever visit a website. For cybersecurity marketers, how should GTM strategy adapt to this changing buyer journey?
The answer starts with trust, relevance, and a clearer focus on customer outcomes. Cybersecurity marketing expert Dan Tangney explains that successful GTM strategies in the AI era require brands to understand buyer pain, communicate value in language that resonates, and give prospects something useful before asking for their time. Dan also stresses that AI can accelerate research, content creation, and early-stage evaluation, but it cannot replace the human relationships that drive confidence in complex buying decisions. Stronger positioning, better persona targeting, and continuous testing can help marketers use AI without losing the human insight that makes messaging effective.
In this episode of Cyber Funnel, Thorn Compton talks with Dan Tangney, Head of Marketing at Compyl, about GTM strategies in the AI era. Dan covers AI’s impact on the buyer journey, the growing importance of trust, and where automation fits into cybersecurity sales. He also shares why events, customer conversations, and sharper messaging remain essential for standing out in a crowded market.
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Intro: 00:02
Welcome to the Cyber Funnel podcast, brought to you by Amplifyed. Where we feature the top minds in cyber security.
Thorn Compton: 00:14
Welcome to the Cyber Funnel podcast, where we're lifting up the people behind the brands across the cyber security industry. I'm your host, Thorn Compton, and some of my great past chats include the amazing or include amazing people like RedSeal senior digital marketing manager Renee Haas. Today, I have the pleasure to welcome Dan Tangney, head of Marketing at Compyl into the cyber Funnel. How are you today, Dan?
Dan Tangney: 00:33
Yeah, I'm doing great. Thanks for having me.
Thorn Compton: 00:35
Absolutely, brother. Really excited to get into it. Of course, this episode and all episodes of the Cyber Funnel podcast are brought to you by Amplifyed the SEO and GEO agency for cybersecurity companies. Amplifyed serves cybersecurity marketing teams by driving more leads from Google and AI search. We handle all the heavy lifting and know the exact levers to pull to get you more skills.
But most importantly, we speak the language of cyber security. Learn more at amplifyed.io. That's amplifyed.io. As I said, I have Dan Tangney joining me today. I'm very excited to get your thoughts around.
You know, the state of go to marketing strategies just with this, this AI riddled landscape we find ourselves living in.
Dan Tangney: 01:18
So yeah, I'm excited to be here. Thanks for having me.
Thorn Compton: 01:21
Of course, man, we like to start these off though, by kind of getting to know you a little bit more. I've got a couple questions. We're going to have one at the beginning, one at the end. First thing I actually want to know from you is as a man living in New York, where do you like to go on vacation? Do you like mountains?
Do you like beaches? Somewhere in the middle.
Dan Tangney: 01:39
Yeah, yeah. Good question. I think when it comes to vacation, I got two little ones. My wife and I like a little bit of an adventure in our getaway, so we're definitely lake over beach people. I'm about an hour north of Manhattan.
West Point is kind of the closest landmark to me. Yeah. So we're just kind of at the foothills of the Catskill Mountains. But if you go about an hour and a half, two hours north into the Adirondacks. World class stuff.
Our last trip was actually out to Arizona. We went to the Grand Canyon. As my kids are kind of coming of age, there's this adventure meet. Hey, let's explore some of the great, you know, sights here in the country. So that's yeah, that's a little bit about what we like to do.
Thorn Compton: 02:18
I dropped off my son this morning, my four year old son at daycare. And like one of his classmates, their mom was like, oh, we're going camping. It's in the summer here in Kansas City. It's 95 degrees. And I was like, oh, it's a little.
And she was and she goes, oh no, we're going glamping. Like we have the. And I'm like, that's great. That's, I would love to, with two kids. I'd love to get a camper and just like, go out and start exploring, you know, no doubt.
Dan Tangney: 02:40
Yeah, it's a lot of fun. We've done some camping here. I think it's important. You gotta find the week with some cool nights. So it's not too challenging.
But yeah, hey, that's part of the fun.
Thorn Compton: 02:51
I just wish the campgrounds around here were where we could . I can complain about those the other day, but I'm like, I don't want to spend $40 for a campground when I, when I could just, you know, spend $50 on a, on a cheap hotel, so.
Dan Tangney: 03:00
Fair enough.
Thorn Compton: 03:01
It might as well be camping. Hey. All right, well, let's get into the conversation, man. You know, AI is obviously changing a lot of the way that marketing is being done specifically with go to marketing. And like five years ago, I would have told you, and I still kind of say this a little bit, that like your homepage is yours, is your front window into yours, into your service, into what you do.
But it seems more and more that the real front door is AI right now. How do you feel about that?
Dan Tangney: 03:30
Yeah, yeah, I think there's a lot of truth in that, you know, talking across my network mentors of mine. And then, you know, just seeing in, in our space, buyers are starting their journey before they get to a website. And I think that oftentimes prior to this kind of transformation into this new way, the buyer's journey is starting, I think as marketers, as we're evaluating someone landing on our website, I think 12 months ago, 18 months ago, that would have been evaluated much differently than today. If a person makes it to your website, it's a much higher intent signal than it was months ago. A lot of the information that's available and published on your website, if done well, if published consistently, if third parties are also correlating the information you're saying and there's a consistent story.
A lot of that information is available before they get to your website on LMS. So I think today how we structure a website, we have to consider that. And I see it done very well across some spots. And I see opportunities for improvement in others when.
Thorn Compton: 04:46
So like, you almost have to treat AI as like the first salesperson because you're right. Like I hear it time and time again that the user, the, the lead that comes in through AI is already so much more educated than it was 12 months ago. They're not trying to figure things out about you. They're contacting you because they're like, I already feel like you are my service. But so, so, so when that salesperson is talking straight to a buyer and it's AI, how do you, how do you get that to say what you want it to say?
Dan Tangney: 05:16
I think there's a lot of strategy around it. I think a lot of people that are very seasoned in this space may even have conflicting answers to that. I think if you put, again, 12 months ago, SEO professionals across different agencies, professionals, freelancers in a room, I think the majority of what they would say is their theory and how they would improve SEO for a business, let's say in the B2B SaaS space. I would think 80% of it, maybe even more, would be pretty consistent across the board. I don't think there would be these rash, different opinions on, hey, how are we going to appear?
Are we going after competitive search terms? Are we going after low hanging fruit? Are we including paid ads like some of those conversations would be fairly similar across people doing this in different spots. Yeah. These days, a EOGEOAI visibility.
I don't think there's an answer yet. I think there's strategies that have proven to be better than others. And I think some parts of the structure and when you're building out web pages and having content produced and how that is sitting on a website, I think structure is really important. I think that's starting to be proven, but I don't think there is a handbook yet that's giving you the answers on how to do this.
Thorn Compton: 06:36
Well, you touched on it earlier too. And it's that consistent messaging that's not even it's so much more than just on your site these days. It is, is that messaging, right? With partners that you're working with? Is that messaging?
Do you have like, what kind of backlinks do you have? And how are those backlinks even talking about you? Yeah, I, I call it like, you know, surround sound SEO or everything everywhere all at once because like, if you're not on LinkedIn, if you're not on Medium, if you're not, if you don't have a listicle, if you don't, if you're not on a listicle, and then the stuff on your site, it does feel like you've fallen behind a little bit, you know.
Dan Tangney: 07:09
100%. Yeah. And, and I think, you know, things like a third party review site, again, in the current day, it's important, but it's even a deeper sort of importance of the consistency of what they're writing about. It's not that it's not important to have somebody hit, hit G2 or a web page and write an authentic review. And that's what is important.
But I think when what I'm starting to see is when that review is not aligned or slightly misaligned, then the benefit from an ego perspective starts to take a little bit of a hit. You still get the benefit of the positive review, and that's important. But taking that into account to bolster up your AI, visibility starts to not be as valuable when those reviews are not as consistently speaking to your position. You know, on your web pages and on, like you said, other sources.
Thorn Compton: 08:13
So what you're saying is it's Gartner's world and we're all just living in it. So.
Dan Tangney: 08:17
Up and to the right. Magic.
Thorn Compton: 08:18
Up and to the right. Yes, sir.
Thorn Compton: 08:20
You know, it's actually, it's really that brings me into, you know, speaking of that, everyone kind of wants to fit into a little hole. And it feels like the terminology agentic AI powered. Everyone is using these terminologies these days. How do you, when everyone is using the same stuff and everyone's kind of trying to talk about it in the same way and trying to get that stuff in there, what actually is a trust signal? What's really working whenever you're getting people onto your site?
Dan Tangney: 08:46
Yeah. A lot of, a lot of analysts in my space and what I read and, and again, as I'm able to go out into my network and speak with partners and customers and prospects, you know, this concept is like AI powered.
Thorn Compton: 08:59
Yeah.
Dan Tangney: 09:00
It kind of means nothing. And, and I think buyers, what happens is buyers pick up on these things before. Generally, marketers can correct a lot of the language and then we react at times. And it's important to have, again, your network and your partners and your customers to run these things so you can react quickly. But yeah, I mean, you go across B2B SaaS.
I mean, you look at these big shows, RSA and Black Hat and a lot of these booths and their language across different tools, like they're pushing the same concept, like do more with less, be more efficient, be more effective. AI agentic spin up an agent. I think that we have to, as marketers get further away from this, hey, we have agents and we're AI powered and get more outcome driven in what the buyer is actually looking to solve. And that part of marketing hasn't changed. So being able to speak to the pain and understand them and have someone have confidence, and then more importantly today than ever, develop trust that you're saying you can do this thing.
They then need to see that thing during that sales cycle, and they need to be able to envision that they could adopt it. Their team's going to be able to implement it, and that they can actually have a successful outcome with your tool. I think a lot of times as buyers or as. Yeah, I think a lot of times buyers, when they're getting, they're going through like a demo, it becomes this like tour of like, oh, look here and click here and do this. When the buyer's like, hey, my problem is X.
I need to see you demonstrate to me that you can solve X. Like all the other things are really cool. But if you can solve X like you're solving pain for me. And if we think about it that way, we're not showing that. We're not saying to them like, this is AI driven, right?
You're able to get tactical and go like, okay, cool. You have a problem with this capacity issue within your organization. And once a year, this becomes a problem that you have to address. And it's taking, I don't know, over 90 days, it's taking 50% of your time. Let's actually think about that.
Let's take your time. Let's take whoever else this involves. Let's think about this from the business perspective. You know, can we quantify this?
Thorn Compton: 11:33
Yeah.
Dan Tangney: 11:35
Because if we can, we're helping our buyers build a business case. And I think it's delicate, like buyers, buyers are not interested in being sold to. So if you can first develop trust and have this, have this thing exist between a seller and a buyer, that all I'm looking to do is understand your pain and be able to show you how I can solve that. Not looking to sell you anything that's up to you. That's up to your business.
That's you guys have to decide if this is something you want to move forward with. But if we can kind of get away from that and understand like buyers, like more than likely don't really care that your quarter is about to close and that you need to, you need to close this deal to hit your numbers. I mean, sure, if you give them a good deal, they can understand that. I mean, we see that in different aspects. When you go to buy a car at the end of the year, generally speaking, you may get a better deal.
But if you don't hit that window and if your buyer is not ready and you're pushing them, what you're doing is hurting the trust that you're trying to develop along the way.
Thorn Compton: 12:32
Well, and as you touched on earlier, the buyer that's coming in now is so much more educated than 112 months ago. So yeah, you really do need to provide real value rather than this fake nebulous value. You know.
Dan Tangney: 12:48
We have, you know, something that we talk about here at Compyl and something that I know exists outside of Compyl is you have to be able to give value before asking for time. And if you can think about it that way, I think you're going to get closer to what you're hoping for. You're hoping for an email to turn into an SQL. Yep. Turn into an opportunity, move through the pipeline.
You're like, but if, if you're thinking about it that way and like moving the peg, like across the board, you're, I would think you're probably getting, you're probably seeing that that's not working for you and look at your conversion rates. But if you actually look at it as a human and today, to your point, there's so much more education. So they probably have a fair idea of your pricing and your features and how things work and don't discredit you like in this AI world. I think at times we're discrediting. Yeah, they're still humans.
And those humans have people that have in their network or in their world that have bought solutions similar to yours. They may have bought your solution, and if you haven't been able to provide a great experience, trust me. Like they're talking. But early in the cycle, yeah. Offer value before you ask for someone's time, start developing that trust.
Thorn Compton: 14:10
Absolutely. It's funny though, that you mentioned the human thing because we are running into this fun, little fun little moment where we'll end up because there's buyer agents. Now that buyers have agents running things and their sales agents now. So it's almost to the point where like we, we're trying to remove humanity from that. What do you think about specifically on the sales side, like sales agents and, you know, the utilization of that because it seems like there's been a lot more adoption of that and not as much maybe ROI from that end.
Dan Tangney: 14:38
Yeah. So it's funny. I think probably 18 months ago or so, I was, I put, I got put in front of a, a company that was bringing AI agents to, to market. And they were just like, I, it was through it through someone in my network. They're asking me like, hey, could you just jump on and from your lens, could you take a look at this and just see like, do you think there's validity here?
And do you think, from a marketing perspective, just could you give him some feedback? I think depending on what you're looking for, I think it's really valuable. Yeah, I know that at times when large enterprises are looking to evaluate software, the due diligence to go and create the list of who we're going to evaluate could take a really long time.
Thorn Compton: 15:27
So long.
Dan Tangney: 15:28
Generally speaking, the CISO and the CTO are not doing that right. They have people on their team that they're going to say, hey, we just got budget unlocked for X. This is something we've talked about as a team that's been a problem. Go build. Let's go out and let's look.
Let's go shopping. Let's see if you want to look at Gartner, if you want to do some AI research, go to chat, go to Claude, see what other tools exist. But I think for those early steps, if you just want to be able to build and say like, hey, like, let's just get some general pricing down, let's make sure we're really tight on our use case and make sure that we're consistent. So if we want to use an agent, we're going to get some consistent answers back. I mean, you have to take it with a grain of salt.
Of course, I think a human in the loop is always important to consider these days. But yeah, depending on what you're looking for, if if buyers or sellers believe today, August 26, I'm not sure when this is going to go live, but if they believe that an agent is going to bring a buyer through an entire cell cycle, I would be a little concerned if that's what you're thinking. And I think that there's again value in humans. Yeah. And humans like dealing with humans.
I think it's really great when you're collecting a lot of research and you want to look at a lot of data. That's really phenomenal because you can do that quickly with a lot of AI tools. But at the end of the day, a human ultimately is going to be held responsible for the decision made. Humans are going to make the decision and you have to build trust with that person.
Thorn Compton: 17:09
I agree though, it is interesting because I love that you mentioned that like, do you feel like AI in the agents and that kind of stuff is, is physically shortening the sales cycle? Or do you think that the sales cycle for cybersecurity, which has always been notoriously long, is continuing to be long? Is it just that they are more educated when they come in?
Dan Tangney: 17:29
Yeah, it's a good question. So I think it matters. It depends on what you're selling. Yeah. So if you're selling something at a price point that is a little more good, fast and cheap, and that doesn't mean the tools are cheap or bad.
But if you're selling something that's maybe just on the more affordable end that you're not going to need sign off and procurement involved And you can just quickly turn this over. Yeah, I think it could shorten the sales cycle. That makes sense. I do still think and I again, you see it like the mid market, lower mid market enterprise. Yeah, they're still humans involved and things still take time.
So it's great to be able to have a really tailored use case going back and really tailor documentation after you take your, your voice, your your your call recorder, whatever you're using, and you throw that somewhere and you take the notes and you throw that somewhere and you do some background and you build these beautiful proposals. But like at the end of the day, it's still a human that's reading that, generally speaking, and the person that's signing off on like a six figure opportunity, they're going to want to have comfort in understanding what they're buying. Because I bet you in the last 12, 24, 36 months, they've bought something that's shelfware and someone has probably not been looked at as favorable when that happens. Yep. And they're not interested in doing that again.
Thorn Compton: 18:56
No, no no. And it's so interesting too, because like, AI is infected with all of this and, and is taking over a lot of roles. So then it's like, well, what does a human do? The human does exactly that. It builds trust and it is like AI is not going to close this for you.
You're closing off your sales, you're closing off things like that. That's got to be face to face.
Dan Tangney: 19:17
I, I think so, I mean, I know, I know in my world there is nothing better. And this isn't like a shocker to anybody. There's nothing better than a warm introduction through somebody in your network. There's a reason for that. There's a reason that hasn't changed.
So I could fill, you know, Compyl’s pipeline tomorrow with unqualified leads. Yeah. Right. Like those days are done. People are not interested in going to an event.
And from, you know, the marketing side or the event marketing side, taking the lead list and going like, whoa, There were a thousand people on this list. Those are a thousand marketing qualified leads. It just doesn't work like that anymore. It's not an effective way to manage the process, and you end up just with bloated numbers and confusion that you're dealing with. If you can actually really be honest with yourself and go like, okay, a lead list, maybe their leads, maybe they're not terminology.
It's funny. A lot of different businesses use different qualifying factors when it comes to like, what's a lead? What's a marketing qualified lead? What's a sales qualified lead? At the end of the day, you know, you have to just be able to look at where my customers are?
Where do my customers come from? Yep. What did those sales cycles look like? And that's where we want to double down our time. Then on the contrary, when we're losing deals, where those deals are coming from, what does that time look like?
What are the investments around all of it? And maybe we're going to pull back if we really feel those aren't valuable sources that we can optimize or do something different to change the patterns that we're uncovering. Yeah.
Thorn Compton: 20:53
Yeah, absolutely. And it's to play off that too. It's funny because this is kind of a thread that's come up with a lot of these discussions, but it just the face to face value is so important now, which is like almost flipped how people look at events, you know, three, four years ago, it kind of felt like, you know, events we're, we're, we're on the, we're on a little bit of the downturn because of Covid because, but now they're blowing up again because people are like, I'm talking to somebody in person and I feel like I actually am building trust with them.
Dan Tangney: 21:24
I totally agree. I spent a lot of time at events over the last two years here at Compyl. We have done quite a few, and I find so much value being at events, talking to customers, talking to prospects, and actually understanding today like what the pain is. Yeah. Because that's really hard to uncover from sitting behind your computer.
Can you get close? You could probably get 90% close, but it's the same thing, like using these tools, right? You could spin up a lot of these tools with Claude co-work and stuff. Some of the stuff that I'm able to accomplish in a day is scary. It's exciting.
I mean, when, when, like when I dove into this, I joke around with my founder all the time. I was like, I don't, I, I, I think I didn't sleep for three days. I was just glued in front of my computer, like just totally un, like amazed at what I was able to accomplish. Right, right. But then you start to realize it's really, this stuff is really good, like a race car getting you from 0 to 90mph really fast, right?
It's going to get you 90% of the way there really fast, the last 10%. That's where expertise comes into play. And I think I lose a little bit of my edge of the value that I can bring back to my team when I'm not talking to people, that doesn't mean you have to travel across the world, go to your local network. I mean, this is cyber security. Like we're like, it's a big industry there.
There is a network within 30 miles of everybody. You know, if you live somewhere in a huge metropolitan city, maybe it's a bigger network, but I guarantee you you could be within 30 minutes, maybe an hour, depending if you're in a desolate place, you could find like minded people. If you work hard enough to talk to, it will be so valuable and just give you a different perspective.
Thorn Compton: 23:22
Yeah, well, it's not even that funny because you think like, oh, cybersecurity. It's like, not only that, speak to people that are in the verticals you're talking about. Speak to people that are in healthcare and find out what issues they're having. The same thing with fintech, like, and you know, somebody that works in those things, like unless you're just in a hole and you're a hermit and then you know, that's you got your own problems. So this is fantastic.
I have one, I have one more question for you. But since we're talking about events, we're going to pivot to another personal question. What kind of concerts do you like to go to, and what was your first concert you ever attended?
Dan Tangney: 23:54
Oh, wow. That's good. That's a great question. Yeah. It's funny, I'm the youngest of four.
Every one of my siblings was musically inclined within like, you know, a reasonable kind of bandwidth. Yeah. Like both my brothers can play a guitar around a campfire, right? My sister can kind of sing a little bit. I can't do anything.
I can't do any of that stuff. But we all have a deep love for music. When I think about my first concert, I. I, I think my first memorable concert that I remember was a stadium tour that Garth Brooks did. And he came through Shea Stadium in Queens. That has to be, that has to be at least the most memorable first tour at a young age that I was really blown away by.
Thorn Compton: 24:43
And this is why we're friends, because my first one was in, in, in. Oh God, what was the stadium? Was it at the Astrodome? It was at the Houston Livestock Show and Rodeo. Also Garth Brooks.
Also in the 90s. And it must have been the Astrodome. Yeah. Because nothing else would have existed at that point. Which makes it even better because the Astrodome is, you know, it's derelict now, but it's still one of the eight wonders of the world.
Dan Tangney: 25:04
Well, yeah, Shea Shea Stadium is no longer around. Yeah, yeah. Citi Field in Queens now.
Thorn Compton: 25:09
Do you have a favorite concert you've ever been to?
Dan Tangney: 25:13
Oh, favorite concert I've been to? Yeah, we've done a lot of the country scene. My wife and I are pre-kids. And now that we have kids, I'll answer it this way. Next, next weekend we're going.
I think it's really hard sometimes to find, like with young kids in the house, like family music. So next weekend we're going, my wife, my seven year old and my five year old to see Andy Grammer. He's playing in New Jersey super excited. It's just one of those guys that you could just put the record on, like, just play the whole thing. The whole thing's positive.
It's all uplifting, positive. It's like good family stuff. So yeah, that's the next one we're going to.
Thorn Compton: 26:01
Isn't that fun? What constitutes your best? Your favorite concert absolutely changes throughout your life unless you just see just some mind blowing thing, unless you've seen like, like, you know, if you saw Johnny Cash perform at Folsom Prison, my first question is why were you in there second? Absolutely. That's a fantastic first concert.
Hey, Dan, this has been incredible. Before I get into my real last question, I want to open this up for you. Talk to the people, tell them where to find you, tell them about Compyl and yeah.
Dan Tangney: 26:29
Yeah, yeah. Happy too. So my name is Dan. I've been at Compyl for over five years. I was a founding member, third employee.
I am very intimately connected and intertwined in the GRC space governance risk and compliance. Compyl is a GRC tool. We are a full life cycle. We cover the G, the R and the C. Some other tools out there that are really good and make sense.
They focus more on the compliance component. Our customers in that mid market, lower enterprise, they really care about making sure they have coverage across the full GRC bandwidth. We've had a lot of fun and we've had a great ride in our growth. And we've had some really incredible partnerships, new investments in, in and across the business. So if anyone's interested in learning more about what we're doing or how we're doing it, I promise an AI agent will not be at the front door waiting to answer all your questions.
You can reach out to me, Dan Daniel, tag me. I'm on LinkedIn. Pretty active. Would love to connect.
Thorn Compton: 27:25
Absolutely.
Thorn Compton: 27:26
I, you know, it's so funny. That's fantastic, it's a fantastic little elevator pitch, which is a great segue into my last question, which is like with all the stuff going on, how do cyber marketers actually make their products stand out in this increasingly crowded field?
Dan Tangney: 27:42
It's really hard, I think. I think you have to keep asking yourself like that. It's that exercise, I forget who did it, but why do I care? Or like why this matters? You have to go deep and you have to get to the pain.
I don't think that's changed in marketing. Get to the pain, understand the problems they're having, and if you have a solution, be able to speak to them in terms that meet them where they are. You know, I think understanding your persona and who you're speaking to is so much more important than ever. And so a lot of that could change and not be identical across businesses. If you're selling a finance tool, probably want to get to a CFO, right?
But maybe, maybe there's a business that doesn't have a CFO. Maybe the CEO is sitting on those responsibilities and how you speak to a COO that doesn't have as in -depth a background in finance, as a CFO would, I think, like making sure the language and the tone and the message that you're bringing to that person actually resonates with them. If you're whitewashing all of your outreach, that's a problem. That's been a problem for a long time. But I think like now, even in this AI world, like there's tools that can help you get closer.
Yeah. But then like, put your hat on, like put, put your human hat on and go, go get somebody in your network to like, read something and be like, hey, does this like even move the needle remotely for you? Go out and test it. Give it a try. If you're not getting the results that you think you'd like to see, change it up.
A/B test stuff. Understand what you're changing so you actually know if there's success. What drove that success?
Thorn Compton: 29:18
I am writing on a Post-it note to put on my mirror. Put your human hat on. So I just remember that every single morning. Hey, I appreciate you, Dan. This was incredible.
Have a great rest of your day. And you survived the Cyber Funnel podcast. Congratulations.
Dan Tangney: 29:33
Yep, I appreciate it. Thanks for having me on.
Thorn Compton: 29:35
Absolutely.
Outro: 29:36
Thank you for listening to the Cyber Funnel podcast. Tune in next time for more tips and insights, and be sure to click subscribe for future episode updates.
