Brand Building Tips and Tricks With Renatta Siewert
Learn B2B brand building strategies that align PR, content, research, trade media, events, and employee messaging across the full buyer journey.
Learn B2B brand building strategies that align PR, content, research, trade media, events, and employee messaging across the full buyer journey.
Director of Communications and Brand Programs at Backblaze
Renatta Siewert is the Director of Communications and Brand Programs at Backblaze, a high-performance cloud storage platform offering object storage and secure backup for businesses and individuals. She shapes brand strategy, PR, social channels, and editorial programs, aligning communications and content across the customer journey. Renatta brings more than 15 years of enterprise technology experience, with expertise in cybersecurity storytelling, research-led content, trade media, community building, and messaging for complex buying committees.
Effective B2B brands rely on more than polished messaging. They require consistent experiences, relevant content, and a clear understanding of how different audiences make decisions. How can communications teams build that kind of connection across the buying journey?
As a communications and content leader with extensive enterprise technology experience, Renatta Siewert explains that strong brand building starts by connecting emotional impact with practical structure. That means defining brand values, translating them into useful messaging, and ensuring employees understand how their work contributes to the broader story. Renatta also recommends using research-led anchor content, investing in trade media relationships, and treating events as opportunities to listen, build community, and generate ideas. Together, these approaches help brands create consistent, credible experiences across the entire funnel.
In this episode of Cyber Funnel, Thorn Compton chats with Renatta Siewert, Director of Communications and Brand Programs at Backblaze, about practical brand building strategies for cybersecurity companies. Renatta explains how to align PR and content, reach complex buying committees, and use trade media and events more effectively. She also touches on storytelling, internal alignment, and earning communications a stronger seat at the table.
This episode is brought to you by Amplifyed.
Amplifyed is a specialized SEO agency, and we partner with in-house marketing teams to boost search visibility, drive qualified traffic, and turn organic search into real pipeline growth.
From technical SEO to content strategy, Amplifyed handles the heavy lifting so your team can stay focused on building and selling. If you want to show up when your buyers are searching, Amplifyed helps you get there.
To learn more, visit us at amplifyed.io.
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Intro: 00:02
Welcome to the Cyber Funnel podcast, brought to you by Amplifyed. Where we feature the top minds in cyber security.
Thorn Compton: 00:13
Welcome to the Cyber Funnel podcast, where we're lifting up the people behind the brands across the cyber security industry. I'm your host, Thorn Compton, and some of my great past conversations include oversight product marketing leader Thereasa Roy and AI adoption guru Tom Baker. Today, I have the pleasure to welcome Renatta Siewert with Backblaze into the cyber funnel. How are you today, Renatta?
Renatta Siewert: 00:33
I'm great. Happy to be here.
Thorn Compton: 00:35
I'm happy to have you here too. I think we're going to have a really fun discussion today. Of course, as I always love to remind everyone, this episode is brought to you by Amplifyed the SEO and GEO agency for cybersecurity companies. Amplifyed serves cybersecurity marketing teams by driving more leads from Google and AI search. We handle all the heavy lifting and know the exact levers to pull to get you more skills And most importantly, we speak the language of cybersecurity.
Learn more at amplifyed.io. That's amplifyed.io. As I said earlier, I have cybersecurity, PR, and content management veteran Renatta Siewert joining me today. We're going to get into some comms, some, you know, the combination of PR and content we're going to we're going to have a really fun time today. Renatta.
Renatta Siewert: 01:24
Great.
Thorn Compton: 01:26
My first question for you is really looking back over the last five years as you've been involved on both the PR side and the communication side. What has changed that you see in both, like the way people are searching in cybersecurity and like brand building techniques within cybersecurity?
Renatta Siewert: 01:46
What hasn't changed.
Thorn Compton: 01:47
Exactly?
Renatta Siewert: 01:51
I would say that in, I mean, in brand building, the. The market has changed from like, there's like the buyer committee, obviously it's gotten huge. And I also feel like there are just fewer, there are fewer companies around. There's like, there's, you know, sort of five years ago, six years ago, there was this kind of push to consolidate. Yeah.
And we saw a ton of, you know, like on, on the cyber company side, we saw a ton of consolidation and, you know, buying happening. And that I, I think kind of changed things a lot from how we build a brand and how we talk about positioning our product for the buying committee. And we had to do a lot more. You know, marketing got a lot vaguer for a while in terms of, you know, speaking to a feature, speaking to a platform, all of those kinds of things. And, and that combined with the buying committee getting so much larger, just made our voice and our tone and like how you talk about yourself as a brand just get so.
So much higher level, you know?
Thorn Compton: 03:10
Yeah. I like to refer to it as the surround sound approach because it kind of gets to where you could, you could just be in one place, you could be. Now it really feels like you have to be everywhere and kind of trying to talk to everybody.
Renatta Siewert: 03:21
Everything Everywhere All At Once.
Thorn Compton: 03:22
Everything. Great movie.
Renatta Siewert: 03:24
Yeah.
Thorn Compton: 03:25
Now, specifically on the PR and the communication side, it almost feels like sometimes there's a little bit of a rift between those two. What are your thoughts on that? And like, you know, kind of bridging that rift between the PR messaging and then the actual content that's going on to your site?
Renatta Siewert: 03:40
Yeah. I mean, I always thought, you know, historically content was so demand focused. Yeah. We were using content only for, you know, ABM, you know, display. What are we driving to?
What's the landing page? What's the landing page have? On it. And like all of these things that are so tactical and so focused and like really for a specific purpose rather than PR, which is, you know, really like the, the air traffic controllers of like where everything goes. And now I'm starting to see like when I look at, you know, when I look at LinkedIn or when I look at, you know, like any job posting, any job sites, I'm noticing that content and comms are usually more tightly aligned.
It's rare to see a content role, you know, reporting to like product marketing or reporting to demand or growth or whatever we're calling it these days. So like, I feel like it's getting better, but there's definitely still that kind of friction where you, you know, is PR leading editorial or is content leading editorial and. Yeah, yeah.
Thorn Compton: 05:01
Absolutely. Well, and it's so weird too, because like brand entities, it feels like that's even more important now than it was five, ten years ago. Talk about that. Talk about like, what is, what does it mean to have a strong brand right now? And how do you actually kind of get there?
Renatta Siewert: 05:17
Oh my gosh. Well, to have a strong brand, I mean, it's, it's the, it's the feeling of, you know, or it's what feeling does your brand evoke? Yeah, really like when you really boil it down. And it's also like, how are your employees treating that? Like everyone, you know?
Because the way I see it, people are your best content and people are a reflection of your brand, right? So are your employees speaking the same tune. Are they actually doing they actually care to, you know, talk about their role and.
Thorn Compton: 05:59
Absolutely.
Renatta Siewert: 06:00
What the brand is doing to like, contribute and, and those kinds of things. So there's that there's like the very, you know, there's the feelings side of it, but then there's also like the, like the mechanics of it, like as a brand, do you have the, the structure that you really need? Do you have like, do you have your, your brand values? How do you translate those brand values to, you know, your actual solutions and your, and your use cases and like, is everybody actually using those? Or are they just kind of written on paper?
And then we just forget about them.
Thorn Compton: 06:38
That's, it really does feel like it is kind of the combination of facts and feelings, because people like to think that those two aren't the same. But like, if you don't, if you're not putting out the facts there, you probably aren't leading the feelings of the.
Renatta Siewert: 06:51
Totally. Exactly. That's it. That's exactly right. Yes.
And it doesn't matter, I think. I don't know if B2B has been slower to catch up with this, but we've always, we've always sort of associated a strong brand with consumer brands. Yeah. And like, that's just not true. You know, we people who buy consumer things are also people who are on buying committees for enterprise products and vice versa.
So it's like we're all the same kind of humans. And that's the part that we sort of forget when we're building a B2B brand.
Thorn Compton: 07:25
It's a really great point too, is, obviously B2C and B2B are different, but the way I mean, most cybersecurity, you we're talking B2B, we're not talking. It's sometimes you're, you're selling to a consumer, but it's most. But at the same time, you almost have to treat the businesses you are trying to grab as if they are consumers, as if they are entities. Right?
Renatta Siewert: 07:47
Yeah, exactly. And we definitely forget that when we're talking like in today's ever connected world.
Thorn Compton: 07:54
It's every I the amount of times I've had this, I'm a former journalist and a former editor. As everybody that's listening to this podcast knows, because I talk about it too much. But like, yeah, the amount of times I just rip that immediately out of.
Renatta Siewert: 08:08
Yeah.
Thorn Compton: 08:08
No, just get to it. Yeah. That's actually, that's a great question, because, because the, the, the buyer group is so much bigger now because you're including so many more people and you're talking to different levels of people. Sometimes you're talking with people in the secops, sometimes you're talking with the higher ups. How do you kind of balance that, that messaging to where you can, you can hit multiple different groups together?
Renatta Siewert: 08:35
Well, that's a tough one. I mean, I think it's, I think it's with like anchor content, you know, we've always, the research, for instance, has improved to help us do this, I think. And I was actually talking to I was talking to a research firm that I, that I used to work with for many years about this. And I think that it's about building strong research, whether it's, you know, your own customer data, whether it's market data, a combination of the two, it kind of doesn't matter. I think it's about.
Creating a, creating a story and finding data points that are, that are interesting to all of those groups. And, you know, a CSO, a CEO is not going to consume the same content, different things as, you know, a practitioner or developer. So it's, I think it's really just about like meeting people where they are. And, you know, just trying to find those, trying to find those interesting points and like, again, speak to people like the humans that they are.
Thorn Compton: 09:48
And that's where I think leveraging multiple kinds of content is really important because like a high-level blog is probably going to be something that's going to hit someone that's lower on the totem pole, but again, could be moved up to there versus your product page needs to probably be speaking a little bit more toward the actual person that you want to do the purchasing. So the person, the person with the purchase power, the thing is you have to have both. And I feel like that, that used to be the case where you'd be like, oh, we just focus in on one. If you don't have a white paper around the topic, a blog around the topic of another secondary blog around that topic, and then a service page feels like you're missing out, right?
Renatta Siewert: 10:25
And it's even like in, even within those, you know, like if you're thinking about, you know, I think people really like to, you know, sort of look down at, you know, an e-book or a white paper or something and, you know, consider it a marketing asset. But like they are proof points for how we, for how you get in front of your buying committee. As you know, anybody who who needs to eventually approve a purchase. Yeah. So like all all of these things matter.
And I think also too, it's, it's, it's really about making sure as you, you sort of said, but like all of your content just like needs to fill the whole funnel.
Thorn Compton: 11:06
Yes.
Renatta Siewert: 11:07
Can't just jump from like, you know, a white paper or a piece of research up here or like a podcast sponsorship or something. And then just be like, well, there's the product page. There we go. There's, there's so much that happens in the middle. And, you know, with, with the, with the fact that we know that, you know, all of this research is being done through the large language models and, you know, word of mouth and all of these things that it's that are really hard to track.
Like you cannot have any of that piece missing.
Thorn Compton: 11:41
There are a few terms that I've now that I have to do this with an LMS and large language models is one. So that's one of our words of the day. But you're right, the LMS and the way that the LMS are, are servicing people. They kind of want to do it from an entity standpoint because like, it seems the two different ways that people are looking that stuff up is they're going, hey, I have this. What serves me or what is this compared to this?
So like, really that comparison content, I feel like is also an important part of your, of your content and PR plan.
Renatta Siewert: 12:15
I actually, this is a little question for you, if you don't mind. I love it. There was a, I saw something recently about, you know, this, this like constant fight that there is about comparison content and like, you know, if you're, if you've got like a blog of, you know, the top ten vendors in X, Y, z space, it helps you, it doesn't help, you know, it does help you. And here's why. No, it doesn't help you.
And that's why, like, what are you saying there?
Thorn Compton: 12:41
The number one way in my. Bible on this. My word, my word of truth on this is always what is actually ranking. What is actually showing up. If you can put in a best X best endpoint detection platform and you are seeing competitors of yours writing listicles and ranking their do it, do it, because that because they're clearly doing it and it's working for them.
If you're, if you put that in and you're only seeing product pages or you're only seeing G2 Gartner, then that's probably not worth your time. Yeah, it's kind of a case by case thing. So you always just like everything with SEO or optimization, you kind of have to have some, some nuance around this for the most part. The thing is then we're talking about just on the ranking side with the LMS, that's where things get real wonky and you have to kind of go in and do that research put in, you know, I'm looking for, you know, this endpoint detection, I'm looking for this whatever service. Give me some suggestions.
And then what you need to do is you need to see the source that they're getting that from, because if they're sourcing that from LMS, if they're sourcing that from those listicles, again, you want them to be sourcing that stuff from you. So I like to say we're going to go back to journalism again. LMS are just trying to plagiarize you. So make yourself plagiarize, give them content. They want to steal from you because they will, they will source you kind of, but no matter what, you want them to be taking that from you rather than a competitor, you know.
Renatta Siewert: 14:08
I love that. Make yourself plagiarize them all, love. I'm gonna steal that.
Thorn Compton: 14:12
You can plagiarize it. Absolutely. I haven't written it down. So you know, we're going to take that as a, what are some techniques that you're seeing recently around brand building that you, that you feel are successful?
Renatta Siewert: 14:28
That's a great one. You know, trade media.
Thorn Compton: 14:31
Yeah, yeah.
Renatta Siewert: 14:34
This has been this, it's, I've been, you know, in comms and content Now for like 16 years, I think the conversation of like, you know, wanting to be in the Wall Street Journal has always been a thing. It's never going to not be a thing. But trade media is really where it's at. I cannot tell you, you know, how how much deeper a trade reporter is going to go on a story. And, and how their headline and, you know, the like, the lead of their story is going to matter so much more to your buying committee than, you know, some like passing mention in like CIO journal or something.
It's just like not the same. And, and I see it especially like given the volume, right? Like that, you are just going to naturally be able to, to get more pickups in trade media. Obviously, I'm talking specifically about PR here and like, yeah, but, but those reporters who are also going to be the you know, the ones who are, you know, looking at you on on LinkedIn, maybe interacting with you there, certainly participating in things like investor days or like those sorts of things that are, that are so critical to how you run your business every day and who are also asking you the questions about what they're hearing from customers.
Thorn Compton: 16:13
Yeah.
Renatta Siewert: 16:13
So I think like, they're like, not only is like the output important of, you know, the, the pick up and the trade outlet, like that's obviously important. But also like those questions that, that when you're in an interview with them, making you think about what your customers are asking and what those actual pain points are is so like, it's invaluable.
Thorn Compton: 16:35
I feel like on the same vein, and this is funny, this is just a topic that kind of keeps coming up with this. But events are kind of a hot topic right now because everybody's. Where are your thoughts on events and where that plays into?
Renatta Siewert: 16:46
Well, you don't see any online events anymore.
Thorn Compton: 16:49
No.
Renatta Siewert: 16:51
Thank God.
Thorn Compton: 16:52
Yeah.
Renatta Siewert: 16:54
Yeah. They're they're all in person. And they are, they're so important. I don't think we we did not appreciate them pre pandemic. Yes.
We did not. Yeah.
Thorn Compton: 17:06
You have to lose them to get them. Yeah. To get the appreciation.
Renatta Siewert: 17:09
Yeah. We didn't know what we had. And now we have them again. I think that they are such a critical moment for community building. Yeah.
And you know the content that comes out of a community event is like gold. The questions that people are asking, it's like, you know, it's, it's sort of like using, you know, a gong call or, you know, all of the gong data.
Thorn Compton: 17:36
Yeah, absolutely.
Renatta Siewert: 17:37
To formulate your agenda for an event, for example, is just like the best thing you could do for your brand. Like it shows your audience that you're listening and that you care about what they have to say. And, you know, people can sense that, that you're taking them seriously.
Thorn Compton: 17:56
Absolutely. And it's obviously it's not if you can go to the big ones in the RSAC and the Black Hats and get a big old booth and have a monster truck there for you, that's great. But it feels like, like you said there, it's much more the just be there or even find some smaller ones and just getting in the minds of the practitioners, get in the minds of the people you're actually trying to talk with.
Renatta Siewert: 18:18
Yeah. And I mean, like, you know, thinking to, you know, the RSAC and like the huge ones where it's so difficult to stand out. Like you see those, those really like stunty things, you know, everyone remembers like the goats a couple of years ago.
Thorn Compton: 18:34
Yeah. Oh, yes. I forgot about the ghost.
Renatta Siewert: 18:36
Right. There were puppies. Yeah, all those things like those. Those are all great, but like, they have to have a tie, you know, like they can't just be a stunt just for a stunt's sake and like, like that. Also, you can feel that.
You can feel it when it's just a stunt.
Thorn Compton: 18:55
Yeah, absolutely.
Renatta Siewert: 18:56
So yeah, it's really about making that tie and, and listening to people. And you know, when you're, and actually following up on those conversations too, like when you're having a conversation with somebody at your booth, like they take the time to stop and talk to you, make it worthwhile and, you know, make the, make the content and the follow up worth it.
Thorn Compton: 19:15
100%, 100%. So I can already feel a wave of product marketing people yelling at us going, but what about the leads that obviously, from my standpoint, like the way that we approach SEO optimization is we kind of think lead first, we want to make sure you're building that bottom of funnel there. How do you keep the bottom of funnel in mind while also trying to feed the top of the funnel?
Renatta Siewert: 19:41
Oh, that's a good one. And I don't think I'm going to have a good answer for this one.
Thorn Compton: 19:45
I think you're gonna.
Renatta Siewert: 19:45
Have a great I am so I am so like, because of my background, because of like coming from a comms background and, you know, you're on the other end of being a journalist too. It's like, I don't want to. My, my product insertion. And you know, how we talk about like the speeds and feeds and the features and all those things, I am so off of that. If it's going to like give a reporter like the ick, then I'm like, I'm out.
But at the same time, like it's, of course, it's, it's important for content. Like you have to be able to talk about that in a, in a true way. And I feel like, I feel like it's actually to go back to our conversation a little bit earlier, I feel like it's about having your use cases really nailed down. Because if you're going to be just babbling on about like, oh, like you have data, so you're a great candidate for a customer. Like that's not useful.
You know, it's, it's like, how can you get the most out of what we're able to offer and, and to grow, not just be a customer for a few years and then, you know, go away and we'd never hear from you again.
Thorn Compton: 20:59
We're going to, we're going to enter Thorn's technical SEO corner really quickly. Because exactly what you're talking about there is the internal linking of it all. Yes. Yeah. If have a blog that links back to your white page that links back to your product page, have your site talk to itself.
When you have a, when you have any of those technical pieces or whatever, or the trade reporters have them give the. Don't just give them a link to your homepage. Give them links to your white pages, give them links to for them to be able to use and be like, hey, give them multiple options because like, you know, a reporter never wants to be told exactly what to write, but they like to be given options for it. Like so do that. Give them the options to to be able to link back and like, make sure they're not just going straight to the home page because like, while the home page is great, you want to be able to share that love across multiple different parts of your site.
You know?
Renatta Siewert: 21:51
Exactly. And like you, if you're speaking to a reporter about, you know, a specific product launch, sure. Your product launch is maybe going to be on your home page, but like, that's not where like the true gold of the information is like, you want to send them to like that white paper, the product page, like a demo page, the things that that like actually add value.
Thorn Compton: 22:13
Yeah, yeah. The things that are actually going to move them down the funnel. Hey, it's like we're, this is the Cyber Funnel podcast or something. So question I love to ask people, especially people that have been in the industry for a while, who are some mentors that you've had that have helped you kind of grow into where you are right now?
Renatta Siewert: 22:29
Oh, I love that. Let's see. I have had two bosses who have like totally shaped how I think the first one, she, she was a writer kind of by trade. And she, we worked at a PR agency together. Yeah, exactly.
We worked at a PR agency together, but she had actually come from like being in-house as a start. Usually it's, you know, the opposite, right. So her, she totally shaped me and like her, her approach to telling stories was. And it sounds so simple when you say it, but when you really think about it, you're like, this is actually so deep. Everything has to have a beginning, a middle and an end.
Thorn Compton: 23:14
Yeah, absolutely.
Renatta Siewert: 23:16
Does not matter if you're writing 50 words. Doesn't matter if you know 50 characters. It doesn't matter what you're writing. Like you have to have a beginning, a middle and an end. You have to send people somewhere.
You have to start somewhere and don't dumb it down. And then most recently, I also had another boss who she is. She's like a brand genius. And she was the one who sort of brought together comms and content when I was at Mimecast. And so she was the one who sort of recognized that like content is content needs to start with the brand.
Yes, we have to bring it down the funnel. We have to, you know, provide content and, and like, and create it for demand campaigns. And, and, you know, how are we going to, what are we going to syndicate? What are we going to do? Like for the leads?
But starting with like the top of the brand level, she, she was a really, she was really focused on like integrating comms and content, being really tight about brand messaging and what we do on the PR side and editorial, and what we do on the on the content side. And that has also really, really shaped how I sort of. Move into a new role and like bring a system in, you know?
Thorn Compton: 24:47
Absolutely. Because you know, you never want to, you always want to promote yourself first, promote the brand first and like, obviously promote the brand in front of people. But the brand is absolutely, if you're not thinking that forward, then it's going to get left behind. And other people are thinking that forward.
Renatta Siewert: 25:04
So yeah, yeah. And you know, and like using, thinking about all the audiences, right? Like people like we, we think about, we think about who our, who all of the groups of audiences are. But I don't think that other people in marketing are necessarily always thinking about that. They think about sort of their primary audience, but not like all of them together.
And so how do you bring employees in for internal comms, for instance, and how do they promote the brand? What is the content that goes along with that and that sort of thing?
Thorn Compton: 25:33
Absolutely. As Carbon, the podcast cat, joins us, say hello. Hello. Come on here without me putting you on video. We're going to move into I want to get to know you a little bit more.
Renatta. I call it the lightning round. It's really just two questions. But my first one for you is what was the last book you read?
Renatta Siewert: 25:52
I read a book called the Last Summer on State Street, and it was, it was it was quite sad, but it was really well written. And it's about these four girls who live in the projects in like Chicago maybe. And, you know, they're sort of like the construction that takes the buildings down and how they all move away. But like written from the perspective of like a 12 year old girl, which is so interesting. You don't get those stories a lot.
Thorn Compton: 26:29
So no, it reminds me of I don't know if you've ever read the book The Book Thief. It's oh.
Renatta Siewert: 26:33
My gosh. Yes. Yeah, yeah. Loved that one.
Thorn Compton: 26:36
Well, the interesting thing for the spoilers for those people, it's a movie too, but the whole book is told from the perspective of death. Like it's written by like the Grim Reaper, but the main character's like a 12 year old girl. So it's kind of told through. I love a good story like that. That's it's okay to have a little sad story every once in a while.
Renatta Siewert: 26:53
That's true. You do. You do need it. Then you can always bounce back with something lighter.
Thorn Compton: 26:57
Speaking of books and places to read them, where do you like to go on vacation?
Renatta Siewert: 27:02
I am a New England girl. I cannot imagine myself living anywhere else and I, I just love, I love a summer in New England, like where, you know, at the end of June here and summer is upon us. Lobster rolls, ice cream, all the things so I love Narragansett in the summer. It is the literal best not to like, blow up a kept secret.
Thorn Compton: 27:31
Blow that spot up, I yeah, complete side note I just watched a show, I think it was on Food Network and they showed a lobster roll pizza. And I'm like, I'm curious. Like, that sounds both horrifying and delicious.
Renatta Siewert: 27:44
It's a little horrifying. Yeah, I think it's, it's a little like blasphemous, I think.
Thorn Compton: 27:48
Hey, they, they, they were all saying how great it is. So, you know, I'll try anything once.
Renatta Siewert: 27:52
So yeah.
Thorn Compton: 27:54
Renatta, thank you so much for joining me in the Cyber Funnel podcast. I think this is fantastic. I think you've you've done a great job today. I'd love to. Real quick, before I get to my last question, tell people where to find you.
And, and, you know, tell people about your business.
Renatta Siewert: 28:09
Well, I and now at I'm now doing coms and social and brand at Backblaze. So I'm on LinkedIn generally and it's, you know, not very exciting. I have, you know, two young kids, so I don't get out much.
Thorn Compton: 28:25
I don't know anything about that.
Renatta Siewert: 28:27
Yeah, exactly.
Thorn Compton: 28:28
Can you hear my daughter yelling? No. Fantastic. And then my last question for you today is what is the biggest challenge PR professionals communications are facing around building brand today.
Renatta Siewert: 28:47
I think it's that communications does not have a seat at the table. Usually you don't see a lot of, you know, corporate communications chiefs. And they're often brought in at the end of anything, whether it's a crisis or a, you know, a, you know, a major launch, M&A, all of those things like you're just, you're never really trusted. And when you are trusted and brought in early. Your opinion is not as.
It's not equivalent to, you know, that of legal or finance or whatever. So we are still working on that one.
Thorn Compton: 29:31
The more up front, the more people can actually put trust in the people's brands and, and the things around that and kind of move forward from there. The better success they're going to have. I completely agree with you.
Renatta Siewert: 29:44
Yeah.
Thorn Compton: 29:45
Hey. Congratulation. Absolutely. Yeah. Congratulations.
You've made it through the cyber funnel. I think I think this was fantastic. And I you know we're going to have to probably bring you back on sometime to, to talk over personas because you kind of really, you touched on that real quick. And I was like.
Renatta Siewert: 29:58
Yeah, we didn't get into that one.
Thorn Compton: 30:00
We didn't, we don't have time for that. But we'll, we'll, we'll get into that some other time.
Renatta Siewert: 30:03
So yeah.
Thorn Compton: 30:04
Thank you so much. And everybody have a great rest of your day.
Outro: 30:08
Thank you for listening to the Cyber Funnel podcast. Tune in next time for more tips and insights, and be sure to click subscribe for future episode updates.
