Strategy
Keyword Strategy
Our strategy prioritized buying-intent keywords to increase qualified traffic to Noma Security's solution pages, while also expanding coverage of educational topics to grow organic traffic, topical authority, and brand awareness.
On-Page SEO
Partnered with Noma Security's content and development teams to improve on-page performance by refining title tags, meta descriptions, and heading structures, while implementing stronger internal linking to support priority pages.
Technical SEO
Led a full technical SEO audit, addressing crawl and indexation issues such as broken pages, sitemap issues, improper no-index tags, and inefficient URL structures.
Content
Produced SEO-driven content briefs and drafts to expand topical authority, alongside targeted recommendations to strengthen solution page content for both users and search engines.
Results
Traffic
394% increase in organic traffic.
Noma Security
Noma Security partnered with us at an early stage of their organic growth. With few existing rankings and limited visibility into lead sources, the focus was on building a strong SEO foundation that could support demand capture, long-term authority, and measurable pipeline growth.
Focus
AI Security
Services
Agentic AI Security, AISPM, MCP Server Security, and more
Website
Challenges
At the start of our work, Noma Security had minimal keyword rankings, limited lead-source clarity, and a site structure that made it hard for both users and search engines to find the right content.
Rankings
At the start of our work, Noma Security had minimal keyword rankings, which limited organic visibility. Building topical authority required creating foundational content before meaningful rankings could be achieved.
Leads
Early on, there was limited clarity around where inbound leads were originating. We worked closely with the team to refine GA4 tracking and attribution, ensuring performance data accurately reflected SEO-driven results.
Content
A key challenge was determining where SEO-focused content should live, so it would be discoverable by research-stage users without distracting high-intent buyers. Once informational content was consolidated into a dedicated subfolder, organic rankings and traffic began to grow.
Technical
The site faced recurring technical issues, including incorrect canonical tags, inconsistent URL versions linked from primary navigation, and duplicate pages within and outside subfolders. Through ongoing remediation, URL structures were standardized and indexing stabilized.
What clients are saying
“We're seeing an increase in quantity as well as quality of the folks that are filling out lead capture forms that are from organic sources."
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“We've really relied heavily on Amplified to provide guidance and recommendations and work as an extension of our team to make sure that we're staying ahead of the curve.”
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“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”
“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”
“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”
“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”
