Strategy
Keyword Strategy
FireMon came to Amplifyed after months of watching their previous agency chase keywords that didn't matter to their business. We mapped keywords to every core solution and product page, then built out their full tier-1 list for terms like firewall policy management and zero trust policy governance. A competitor gap analysis showed exactly where FireMon could overtake rivals.
On-Page SEO
We began with FireMon's solution pages, optimized to match how buyers actually search. From there, we expanded to tier-1 keywords, mapping intent behind each one. An interlinking audit closed gaps and strengthened the pages that needed to pass authority.
Technical SEO
A full technical audit resolved the issues living on the website. We uncovered schema gaps and implemented structured data across the sitem which is key for both traditional rankings and visibility in AI-generated results.
Content
The first goal was conversion: optimizing pages so traffic FireMon already earned turned into pipeline. From there, focus shifted to growing visibility for top keywords and in AI Overviews with every piece structured around those two goals.
Results
FireMon
Focus
Firewall Policy Management
Key Offerings
Firewall Policy Management, Network Security Policy Management, Zero Trust & Microsegmentation Governance, Network Segmentation
Website
Challenges
Pain Point Overview
FireMon needed an SEO partner who would focus on the keywords that drive their business, and prove it with honest, transparent reporting.
Priorities
The previous strategy reported on Top 3 and Top 10 keywords, but not the ones FireMon actually cared about.
Proof of ROI
Reporting highlighted the wins and buried the losses, leaving FireMon with no honest picture of what organic search was contributing to the business.
Technical
The site carried unresolved technical issues and schema gaps that held back both crawlability and AI visibility, while the backlink strategy leaned on expensive, shaky sites.
What clients are saying
“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”
“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”
“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”
“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”
“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”
“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”
