Cybersecurity SEO Tips: Boost Traffic, Conversions, and AI Visibility With Scott Johnson
Learn how B2B SEO and AI search help build authority, attract qualified buyers, and turn website traffic into stronger sales leads.
Learn how B2B SEO and AI search help build authority, attract qualified buyers, and turn website traffic into stronger sales leads.
Search Engine Optimization Strategist at Amplifyed
Scott Johnson is the Founder and President of Amplifyed, an SEO agency that helps cybersecurity and SaaS companies boost search visibility and drive qualified leads through strategic SEO and GEO marketing. With over a decade of experience in search optimization, Scott leads Amplifyed’s focus on tailored content, AI search visibility, and organic growth strategies that transform how technical brands attract and convert customers. He also collaborates with industry leaders and speaks on SEO trends shaping the future of digital marketing.
Cybersecurity companies face a constant challenge: how to stand out in search results while driving meaningful leads. Even with growing traffic, conversion can remain elusive if content isn’t aligned with buyer needs. How can organizations optimize both visibility and engagement in an increasingly AI-driven search world?
Scott Johnson, an expert in cybersecurity SEO and GEO marketing, shares actionable strategies for achieving high-impact results. He emphasizes the importance of human-focused content, aligning messaging with buyer personas, and using industry-specific pages to generate faster leads. Scott also highlights leveraging AI and schema effectively, ensuring content is both discoverable and authoritative. By combining these techniques, teams can improve traffic, conversions, and overall marketing ROI.
In this episode of Cyber Funnel, Thorn Compton chats with Scott Johnson, Founder and President of Amplifyed, to explore why cybersecurity SEO and GEO optimization are crucial for growth. Scott breaks down conversion-focused content, AI integration, and optimizing existing pages for better visibility. He also touches on compliance-focused content and FAQs and includes practical tips, technical insights, and strategies for turning search traffic into qualified leads.
This episode is brought to you by Amplifyed.
Amplifyed is a specialized SEO agency, and we partner with in-house marketing teams to boost search visibility, drive qualified traffic, and turn organic search into real pipeline growth.
From technical SEO to content strategy, Amplifyed handles the heavy lifting so your team can stay focused on building and selling. If you want to show up when your buyers are searching, Amplifyed helps you get there.
To learn more, visit us at amplifyed.io.
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Intro: 00:02
Welcome to the Cyber Funnel podcast, brought to you by Amplifyed. Where we feature the top minds in cyber security.
Thorn Compton: 00:14
Welcome to the Cyber Funnel podcast, where you can hear from the top minds in cybersecurity. I'm your host, Thorn Compton, and today I have the honor of welcoming the head honcho himself, Scott Johnson, president and founder of Amplifyed. How are you today, Scott?
Scott Johnson: 00:26
Doing great. Thanks for having me.
Thorn Compton: 00:28
Absolutely. It is a complete honor. And I'm not just saying that because you pay my bill. Before we get started, a reminder that this episode is brought to you by Amplifyed, the SEO and Geo Agency for cybersecurity companies. Amplifyed serves cybersecurity marketing teams by driving more leads from Google and AI search.
We handle all the heavy lifting and know the exact levers to pull to get you more Sqls. Learn more about, you know, tongue tie there. Learn more@amplifyed.io. That's amplifyed.io. Alright, like I said, I've got Scott Johnson, president and founder of Amplifyed, joining me today in the Cyber Funnel.
And we're talking one of our favorite topics, and that is cyber security, SEO and GEO.
Scott Johnson: 01:17
Let's do it.
Thorn Compton: 01:18
This is where we would insert air horns, but we're not going to do that. We're just going to bam, bam, bam bam. Oh man. So hey, I'm going to start at the beginning today. Scott.
Talk to me about how you got into SEO marketing. Obviously, it wasn't GEO marketing back then because that didn't exist. And then the like niche down into cybersecurity.
Scott Johnson: 01:42
Yeah. So my mom actually used to own an agency and they did all kinds of stuff. They did newsletters, websites, you know, email campaigns, Google ads, kind of whatever the client wanted. And when she exited the business around, I believe 2012, she sold everything except the SEO. So she carved out all the other services and sold those and kept the SEO.
And I asked her, why did you do that? And she's like, because SEO is fun. The clients stick around, the meetings are fun. And that just always kind of landed on me. So when I was, you know, getting ready to start an agency, I'm like, well, I'll do SEO too then.
Thorn Compton: 02:22
I, I, as I had a similar thing whenever I came over from journalism, I was like, well, SEO seems fun and I know how to write, so we're gonna do that. And hey, that's the fun thing there. Now, what's also fun is cybersecurity. I mean, to some people, I think cybersecurity is fun.
Scott Johnson: 02:39
Yeah. So getting into cybersecurity was kind of by accident. I'm sure that's the case with most folks in cybersecurity. But you know, at this point, we had maybe 20 clients or something like that about five years ago. And our, our best ones were maybe three cybersecurity companies.
And I loved working with them. They. First of all, they believed in SEO. We did a lot of industrial clients before that, manufacturing. And first you had to convince them.
First you had to explain what SEO was. Then you had to convince them they need it, in which they'd inevitably respond, oh, well, we're in a relationship business. And you're like, but yes, this will get you more relationships. Then you had to convince them you're the guy to do it. And it was always just a challenge getting over that hump where even five years ago, all the cybersecurity folks, they know they need it and they believe in it.
They're just trying to figure out the right partner for it. So we started doing that. They started sending referrals, and I just kept thinking, man, I would rather have one good cyber client than five miscellaneous other clients. And then we kind of, you know, took a big gulp and said, you know what? Screw it.
We're going all in on cyber updated. All our branding started Amplifyed and the rest is history.
Thorn Compton: 03:55
You mentioned earlier that it's so nice talking with cybersecurity people because they understand what we do. What kind of an advantage does that give us? Does that give Amplifyed to be able to speak the language of cybersecurity professionals as well?
Scott Johnson: 04:10
Yeah. And that was actually one of the things that drew my interest early on, just from a business person perspective, is that I remember meeting with the cyber clients and they would say, it's going to take you about three months to really begin to understand what we do. There's a lot of new terminology, understanding, you know, what a CISO is, how they think, what they care about. We have a long sales cycle typically. And I remember thinking as a business person, that sounds like a fantastic moat.
They're not looking to swap agencies willy nilly when there's, you know, if there's ever an off month or whatever it may be. So understanding the language early means we could come in and speak their language from the jump, rather than spend three months on their dime trying to figure out what the heck they're doing. You know, we know zero trust CIM, CISOs, you know all these things. I don't want to pretend like we're experts in those things, but our starting point is much higher than someone that's never worked with cybersecurity before.
Thorn Compton: 05:07
Absolutely. Yeah. I, I couldn't agree more on there. And hey, on that note, let's talk about some like actual tips. We work in SEO with cybersecurity.
We do, we do this with a lot of people. What, what would you say are some like top things? You, we, you like to recommend two cybersecurity companies whenever they're, they're kind of starting to dip their foot into actually increasing their web traffic.
Scott Johnson: 05:33
Yeah. Where to begin? There's so many things, so many. So let me start with conversions. Actually, I know it's not SEO, but oftentimes that's a big a lever to pull to almost double leads in like weeks, not months kind of thing for cybersecurity.
So the first thing is especially in a saturated market for cybersecurity. So right now, maybe a genetic AI. There's a lot of genetic AI, cybersecurity, security kind of stuff is differentiate. So if your homepage, you're messaging is a genetic AI security or secure your AI, you're going to sound like 20 other brands. So it's really hard to stand out.
So what I typically do if I'm meeting, let's just say it's with the CMO is I'll open with, tell me what you guys do and how you're different. And they'll give this impassioned, you know, speech with language. And then I'll say, none of that is on your website. So the way you guys naturally describe what you do and how you're different, that has to be reflected in the copy and you'll see your conversions go up. So that's the first one we the messaging just has to be nailed.
Thorn Compton: 06:40
How how important quickly is personas like actually knowing who you're talking to when, when developing that messaging?
Scott Johnson: 06:48
Yeah. I mean, critical, I could tell, you know, obviously by the question, but are you selling to CISOs? Is it a security architect? Are they highly technical or is that the user? You want to understand the buyer's persona, not the user's persona, and address it accordingly.
So if it's a security architect, your content better be technical. It better not be. What is an MCP server and how do I secure it? You should be getting in the weeds and things like that and vice versa.
Thorn Compton: 07:18
Absolutely. Let's talk about content like actually developing it. Who are we writing for?
Scott Johnson: 07:27
Do you mean like, are we writing for the buyers or.
Thorn Compton: 07:30
Do you write for the buyer? We're writing for the human, I believe is who you want to go for there.
Scott Johnson: 07:34
Yeah. So yeah, I mean, certainly so it's not keyword stuffing and things like that. I mean, AI is so much better at understanding if you're writing in natural language in for humans versus I'm going to put a genetic AI security ten times on this page and I'm going to rank. So that particularly plays in with FAQ. Like, do you integrate with Salesforce?
Yes, we integrate with Salesforce. Don't do this. You know, three sentence long, verbose question that no one's ever asking. So that's critical. Going back to the conversion thing, another thing that's very important that I think is lacking on many cybersecurity websites is a strong call to action.
So it should stand out. Your designers will hate it, but it needs to clash with the rest of the design. If the rest of your site is blue and white, your CD, a CTA demo request, or whatever it is, make it orange. Make it red. It should draw the eye like a bull's eye.
We've seen that happen in conversions go from 1.5 to 3, and you can play with the verbiage too. There's nothing wrong with playing it safe like demo request. That's good enough. But avoid contact us. But the more descriptive is typically better.
Talk to an expert. See how it works. Things like that work really well too.
Thorn Compton: 08:52
Where should those buttons be? Is it okay to just have, like, one in the top? Right?
Scott Johnson: 08:57
Yeah. So definitely sticky on the top, right. And especially you want to make sure when you scroll, it stays there. But I'm of the opinion and you can't ask for the sale enough. You want to avoid sliders and wild pop ups and kind of, you know, the, the 2010 kind of style of CTA, but try it regularly.
And the longer and more complex your sales cycle, the more you want to have different hooks. So if you're selling something that's a minimum one year and it's 100 K you, it's fine to say get a demo, but you also want some softer sells, maybe watch a demo and they just put in their email address, maybe sign up for the 2026 buyer's guide to email security or whatever it may be. Sometimes you need the softer lead magnets for the higher ticket sales.
Thorn Compton: 09:48
Now, some people might be sitting here listening and going, wait, we're talking about button colors. We're talking about placement of buttons. What does that have to do with SEO? What does that have to do with our content? What does that have to do with SEO in your content?
Scott Johnson: 10:00
Yeah. Good question. So the fact is if we increase traffic, let's just say 40% and you don't get more leads. You didn't get ROI from this service. So even though our SEO drove, let's just say it's high buyer's intent searches, it's not top of funnel, you know, what is email security type of stuff.
But let's say it's, you know, phishing prevention platform, like high buyers and they're not converting. We're not going to look good. You're not going to make money. And these CTAs and messaging, fine tuning, they're quick fixes. Like you could do that same day in many cases.
And oftentimes it, it's a snowballing effect. If we increase traffic and increase conversions.
Thorn Compton: 10:42
A lot of cybersecurity sites tend to have a lot of content and a lot of content, a lot of different pages. Did. Is it advantageous at all to take advantage of that, or do you just completely have to make new content?
Scott Johnson: 10:58
Depends if the content is any good. If it sucks, might need to prune some because by removing it, you're. You're helping something called the crawl budget. So let's say you have 1000 pages with no traffic. Google's not going to crawl those all the time.
It's going to crawl them some and not all of them. And let's say you have stuff. Maybe you have some content on, you know, Covid or whatever it may be, prune the old stuff and you really just want your best content left. And then what you do. Let's say you have a good piece of you have a good article that doesn't have traffic yet, go in and refresh that, optimize it.
Or sometimes in those cases, Thorn, where clients have like 500 pieces of content, a lot of times it's thin. If it's seven paragraphs, Google and AI, they want meatier content. Maybe you can combine five similar pieces into one. Fantastic. So you're what you're alluding to is spot on.
Existing content is generally one of the the quickest wins we can get because it's so much easier than writing new stuff.
Thorn Compton: 12:00
When you're adding on to that stuff, do you have to keep AI and is there a way to like combine the two of those?
Scott Johnson: 12:07
Yeah. So you mean like combining articles or what?
Thorn Compton: 12:10
No, no no. To to to your lifting on the SEO side, you're, you're optimizing your, your remaining content. Can you also optimize it for AI at the same time?
Scott Johnson: 12:21
Yeah. I mean, often it'll handle it'll happen simultaneously. So, but there are definitely some, some tricks of the trade for sure. Which, by the way, is the number one thing cybersecurity companies care about right now, at least in the marketing realm. Like every conversation we have GEOGEOGEOGEO.
So yeah, there's definitely some tricks. So number one, first of all, on a technical side, make sure your site is being crawled by AI. It's hard to explain the podcast, but if you go to robots.txt, make sure there isn't a slash a blocker for ChatGPT, Claude, etc. there typically won't be. But sometimes, let's say you launch a new site. Those blockers are in dev and they carry over to production.
So just start there. If you're getting zero leads from AI. Just make sure there isn't a technical issue. But beyond that, things like adding FAQ and again, with that human language like you talked about, then adding FAQ schema. AI loves that.
In fact, adding FAQ with schema increases the likelihood of AI placement by 37%, according to some article I read. So that's another trick too.
Thorn Compton: 13:33
I, you know, I, there's a little part of me that wants to, to make sure we have like a little noise that happens, like, maybe like pee wee Herman, pee wee Playhouse, the r sound of the day whenever anyone mentions schema because that is that's the real big ticket right now. Can you explain schema just a little bit?
Scott Johnson: 13:51
Yeah. It's funny. Schema has been around a long time, but it's like it's, as my daughter would say, having a glow up. It's like completely had this second sort of like QR codes wherever during Covid, they disappeared and now they're everywhere. Again, it's it's always been there.
Historically, it was to tell Google the type of content is on a page. Is it a local page? Is it software? Is it FAQ, is it a blog, etc.? And not only does that help Google crawl it better by understanding it instantly, but also controls how it shows up in the Google search results.
Now, just in the last month, actually, Google's kind of said they're not paying attention to schema as much. The jury's out because sometimes they say things and everything stays the same, but without a doubt, it it helps with AI. There's just no question. And the fact is, it's quick. It's not this heavy lift.
So why not?
Thorn Compton: 14:45
We're going to have to have a whole podcast about Google conspiracy theories later. But let's continue on. Let's talk about backlinks.
Scott Johnson: 14:52
Yeah. So backlinks is when another site links to yours and content gives authority two different ways to. Let's just say AI for now. One, it's the caliber of the content. Is it well written?
Is there an author? Is there a bio where we're conveying authority and someone's kind of attaching the reputation, this piece of content. But number two, Google very much or sorry, AI very much looks at and Google.
Thorn Compton: 15:20
And Google.
Scott Johnson: 15:20
What is the rest of the web? Think about your content. Do they trust it? Are authoritative and relevant sites linking to it? That is a fantastic signal.
Thorn Compton: 15:30
It's funny, you had a little bit of a Freudian slip there, but I think you also hit on a hit on a really important note there. Ultimately, while there are some nuances, would you say there are there is it a separate thing to optimize for AI and for SEO, or should both of those tides be lifted at the same time?
Scott Johnson: 15:50
Yeah, there's a lot more overlap than people think. SEO is very much the fundamental, the foundation. It is pretty much impossible to have good GE0AE0, whatever you want to call it without good SEO. And the reason is that AI search is almost always pulling from page one of Google. So it's always funny when we're talking to a client or a prospective client, they're saying we want GEO.
It's like, yeah, but you have no traffic and your SEO stinks. So we have to fix this first and then the GEO will come. But you do kind of got to get some page one rankings for AI to trust your content enough to rank it.
Thorn Compton: 16:26
It's where like an FAQ is fantastic because an FAQ is going to be natural SEO building while also serving exactly what AI wants, which is to be making to, to take take from you. It just wants to steal it from you and give it to someone else and maybe give you the citation. But you know what? You rather it be coming from you than someone else, you know?
Scott Johnson: 16:43
Yeah. Yeah. It's kind of interesting thing about AI. I mean, it's really flipped the whole internet on its head. I mean, setting aside the million other fantastic uses for AI, I mean, they're essentially taking content in more often than not, not even giving credit and just sharing stuff that someone else put their time and energy into.
It's kind of this thing like, I don't know, it kind of feels a little dirty. Like I think the author should be getting credit. Yes, they'll cite them sometimes, but it the content game is has changed. There's no doubt about it.
Thorn Compton: 17:13
I, I couldn't agree more. But hey, you know, they are getting better about the citation. And that's the important part is at least being in there, especially with like an AI overview for Google. Now, what AI also does a great job of is kind of servicing you where you meet, where you live. You tell it that, hey, I am a healthcare professional and I'm worried about HIPAA compliance.
What, what are some great cybersecurity solutions for me? So talk to me about the role of like both compliance and like industry when it comes to, to building out content for cybersecurity.
Scott Johnson: 17:46
Yeah, it's usually the quickest wins for faster lead gen for GEO. So a typical Google search is 2 to 3 words. A typical AI search is two sentences and highly specific like you mentioned. And they do typically self filter. Like I'm in this industry.
They must know this industry, even though the platforms are typically industry agnostic. So building out those industry pages for just think of who your best customers are, are they manufacturing, fintech, etc. add those to your site. So AI thinks, oh, these are the fintech, you know, whatever platform guys. And same thing with compliance. If you're helping people comply, whether it's HIPAA, Soc2, whatever it may be, having those pages, you will get leads through them, even if through traditional Google search, they're not getting a lot of traffic.
You will get some leads.
Thorn Compton: 18:37
Especially as you go, you know, a lot of cybersecurity goes overseas. So then you got to start talking about Dora. You got to start talking about all the things that fit into their. Yeah, compliance is compliance is a key now. Okay.
We've talked a lot about how to actually make it better. How do you know you have a janky SEO?
Scott Johnson: 18:55
Yeah. So there's a few triggers. I mean, first of all, if you're not getting organic leads and a, your, your attribution needs to be set up, whether it's your GA4 that's saying they came through organic or paid or whatever, whether it's your CRM that's tracking that or, you know, different trackers on the site, maybe your sales rep or even your demo form ask where they found you, but you got to start with attribution. I was meeting with someone a couple weeks ago. They said, no, we actually get a handful of really good enterprise leads per month through SEO.
And I was looking at their site and I'm like, I highly doubt it because you guys have no traffic. So if they come through your site, but they're searching your company name. Yeah, that is not an SEO lead. That is someone they found you elsewhere and now they're finding you now. So it starts with attribution.
Thorn Compton: 19:47
When you're looking at where things are coming into like where organic traffic is coming into, are there any like, monikers that you can see like, hey, I'm getting traffic, but is it possible that they could be going to the wrong pages?
Scott Johnson: 20:00
Yeah. So if all the traffic is going to top of funnel stuff, you know what is Active Directory or whatever it may be, you may be getting traffic. It's probably not converting. I'm not saying those pages are bad, but if all your traffic is top of funnel, you're probably not getting leads. So you want to start when it comes to SEO and geo closest to the money.
So look at your top three product or feature pages. If they're not getting traffic, there's a lot of opportunity to grow. And that's where you need to focus on first.
Thorn Compton: 20:31
Absolutely. So all right, so we're taking a look and we're going I have no traffic. Clearly you have an SEO problem. I have traffic, but they're going to the wrong pages. Clearly an SEO problem.
Maybe you've got them going to the right pages. Is there any risk maybe of having too many authority blogs or anything like that?
Scott Johnson: 20:49
I think as long as they're not cannibalizing and competing with each other. And that kind of begs the question, well, how do I know if there's a certain keyword? And let's say you have multiple pieces of content on page 2 or 3 of Google. They're probably fighting with each other and maybe they should be combined. So but topical depth is very important.
That's kind of the dance of what we have to do. So rather than maybe have three pages on Active Directory security, or let's just say email security, maybe have email security platform, gmail, security outlook, security, malware prevention, blah, blah, blah, and hit that same topic from ten different angles, but not the same each time. Or else you kind of end up fighting with yourself for that ranking.
Thorn Compton: 21:37
Is there anything around linking that can maybe lead to an issue specifically around internal linking? It seems to be a problem sometimes where the pages aren't talking to each other enough.
Scott Johnson: 21:49
Yeah. Internal linking is is so important. And again, it's one of those easy things to fix. So it's kind of when we're working with a client, it's typically like a week one sort of thing. And that just, it does two things.
A, it conveys to Google and AI how the pages relate to each other. Like this email security page links to this gmail security page. They're finding that connection helps better understand what you do. So you want to start with that? I lost my train of thought for the second thing.
Thorn Compton: 22:20
I hate when that happens.
Scott Johnson: 22:22
Yeah, I we're only human. But yeah, it definitely helps with that. So absolutely. Oh, I know on, on a user experience perspective, you want internal linking to nudge people along in your funnel. So if they start at what is email security, then you start linking to the product and service pages and you're sort of nudging them further down the funnel and ideally to take an action.
Thorn Compton: 22:45
And we love talking about funnels here on the Cyber Funnel podcast. We're gonna do a hard pivot now and it's time for the lightning round. Scott Johnson We are talking about all the technical stuff, and we're going to get to know you a little bit more. What was the last book you read?
Scott Johnson: 23:03
Last book I read was on Napoleon thousand pager on Napoleon. So I'm a I'm a history buff right now. It's Peter the Great 1700 in Russia. I've done tons and tons of American history. And right now I'm going through, you know, rulers from around the world.
Thorn Compton: 23:19
Do you have a favorite time period you'd like to study?
Scott Johnson: 23:23
Anything around Abraham Lincoln? So I don't as far as the Civil War, I don't enjoy like the battles and stuff like that as much. It's just kind of depressing because it was just a grotesque affair. But I really enjoy like the, the politics and things like that around, you know, Lincoln or it could be Jefferson, you know, George Washington. I love all that.
Thorn Compton: 23:46
If you ever have a chance to visit Quincy, Illinois, the middle of their town square. There they have a big deal about where they had one of the one of the Lincoln, Davis, Davis, Davis, Davis debates was Davis. I can't remember one of the big debates that they had there in Illinois whenever when Lincoln was. You should check that out.
Scott Johnson: 24:06
I'd love to see it.
Thorn Compton: 24:07
It's fantastic. What did you want to be when you grow up, Scott?
Scott Johnson: 24:11
What did I want to be?
Thorn Compton: 24:12
What did you want to be?
Scott Johnson: 24:13
You know, I always wanted to be a mayor. I always wanted to, like, help run like a smallish sort of town. In fact, in college, I started off poly Sci, and the more I got into it, the more I realized it raised my blood pressure. And I actually didn't enjoy, you know, how the soup is made as much as the thought of like, you know, helping out a town sort of thing. Then I pivoted to finance and then law.
Thorn Compton: 24:40
I love it. I, yeah, I was as a journalist, I wanted to start off being like a beat reporter in politics. And I quickly moved into sports because I went like, you know what? This I actually enjoy doing this. Yeah.
What was either your first concert you went to or your favorite concert you've been to?
Scott Johnson: 25:01
First would have been the Horde Festival in Shoreline Amphitheatre, maybe like 96 or something like that. Just pure, you know, 90s rock.
Thorn Compton: 25:14
Who's the headliner? Do you remember?
Scott Johnson: 25:15
I don't even remember. I believe Black Crowes were there, but it's been so long, I don't remember. I went with my dad and, you know, it was just like a really great memory.
Thorn Compton: 25:24
If Everclear wasn't there, I'd be disappointed. So. Do you have a favorite concert?
Scott Johnson: 25:31
Favorite? You know, I don't go to a ton of concerts. I, I wish I would have gone to more, I would say the last one I went to with my dad, which would have been maybe eight years ago, this guy named Alvin, what was it, Alvin Gentry or something like that.
Thorn Compton: 25:45
He's not a yeah, I love that. Yeah, yeah.
Scott Johnson: 25:47
California. He's he's actually a poet first and foremost. But yeah, great music rocking. It was the last show I went to with my dad, and my brother was there and just it like it's one of those super small dive bar venues where you're like, right there looking up at them and you feel the music in your bones, you know, it was like really cool.
Thorn Compton: 26:05
That was that's the intimate setting is the best there. Yeah. Yeah. Well.
Scott Johnson: 26:09
Dave. Alvin. Not Alvin. Dave. Alvin.
Thorn Compton: 26:11
Oh, Dave. Alvin's so good, too. So the preferred. Speaking of destinations and locations, if you had to go on vacation and go right now. Where are you going?
Are you going to the beach? Going to the mountains? Staycation. What are you doing?
Scott Johnson: 26:27
If we have time. Tuscany. Tuscany is my happy place. So we do group vacations, which I really like. So, like last summer, it was us, my brother's family and a friend's family.
So we're like 12 deep and just rented out like this sprawling estate in Tuscany, which split three ways, was like cheaper than us all getting hotels, big old pool, rolling countrysides. I mean, you know, the bugs will eat you alive. But it was like, just a magical experience.
Thorn Compton: 26:55
I love that not even Italy, specifically Tuscany. That's fantastic.
Scott Johnson: 26:59
There's a big difference between Tuscany and, say, you know, Rome or Sicily. Nothing against them, but like, Tuscany is its own thing.
Thorn Compton: 27:05
Yeah, it's absolutely it's a it's a big old, long country. And it you can go from the beach to the mountains. That's, it's kind of like California, but a country. So. Hey, Scott, I really, really appreciate you joining me today.
I actually have one last question. And before I ask it though, I want to point everyone back to your website, the website, that's the, the host of this, of this podcast. And that is w w w dot Amplifyed amplifyed.io. My last question for you is what actually moves the needle when you're talking about GEO, and SEO optimization for a cybersecurity?
Scott Johnson: 27:45
Yeah. So it depends where they're currently at. But everything comes down to content. Sometimes I say, we're not in the SEO business, we're in the content business. You need to have content with keywords that people are actually searching for.
That's high quality content, and it all starts there. Without that, you're cooked. So that that is the heartbeat of good SEO and geo.
Thorn Compton: 28:06
Write what you know and write it for humans. I love it. We appreciate you for joining us, Scott. I appreciate everything there. Tell us what tell tell people here where they can find you.
Scott Johnson: 28:17
Yeah. Go to that website you mentioned, amplifyed.io and happy to chat with you guys. Like I like talking about this stuff. It doesn't have to be a sales capacity. Happy to share, share where you guys are at in AI search compared to your competitors.
Give some quick tips and yeah, reach out anytime. I'm on LinkedIn too.
Thorn Compton: 28:35
Fantastic. Thank you very much, Scott.
Outro: 28:38
Thank you for listening to the Cyber Funnel podcast. Tune in next time for more tips and insights, and be sure to click subscribe for future episode updates.
