Developed an optimized GBP strategy for 30+ locations, including :
We focused on enhancing their online visibility by meticulously working on their backlink profile. Our team identified high-authority sites relevant to Paymore’s industry and implemented a strategic citation-building campaign. By securing quality backlinks, they were positioned for stronger domain authority and higher rankings.
Along with initial on-page optimization, Amplifyed developed a content strategy targeting higher-volume “metro” keywords centered around large cities surrounding each location. The strategy also included target keywords for devices PayMore deemed “high priority”. By focusing our content on devices with great margins and overall popularity, we aimed to increase high-impact sales and store visits.
Our strategy also included aiding in new page designs optimized for conversions. We revisited the button color, page position, and updated to a more direct call-to-action text. Certain CTA buttons are also tagged for metric tracking for additional data collection. The site structure was also optimized providing visitors a better experience. (It’s important to note that Google values this as well.)
Amplifyed focused on supporting both local and national efforts by revisiting areas such as: content strategy, Google Business Profiles, and the overall website design.
Website design, Content strategy, GBP
Selling, buying, and recycling electronics.
paymore.com (+30 subdomains)
PayMore’s fragmented digital presence and weak local strategy hindered visibility, traffic, and conversions.
PayMore’s GBP listings lacked consistency due to being individually managed by franchises. This caused incorrect and incomplete information, poor optimization, and in some cases, keyword-stuffed descriptions that triggered Google penalties. Most locations also faced nearby spam listings outranking them in search.
Local content was nearly absent. Only a few quickly-made pages existed on the main domain, while store subdomains received minimal attention. Without a structured content strategy, PayMore’s web presence was fragmented, relying on scattered, experimental approaches that didn’t drive local traffic effectively.
The main website lacked conversion-focused design. Calls-to-action weren’t compelling, and buttons were often overlooked. This poor design undermined user engagement and reduced the site’s effectiveness in generating leads or driving conversions.
“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”
“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”
“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”
“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”
“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”
“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”
