OffSec's priority was to increase organic traffic to their cybersecurity certification pages. We targeted non-branded, relevant keywords (e.g., threat hunting certification), balancing search volume, intent, and difficulty.
Keyword-focused, valuable content was added to each certification page, along with structured FAQs written in subject–predicate–object format to improve visibility in AI-generated search results.Overall, we’ve seen a 54% increase in organic keywords ranking in the top 10.
Collaborated with OffSec’s content and development teams to refine H1s, title tags, and meta descriptions. Revisited the visibility of CTAs, and integrated supporting content.
Began with a comprehensive technical SEO audit, resolving heading structure issues, replacing broken links, and correcting redirect chains. We also assisted with the website’s site migration, which includes pre and post items.
Priority courses now rank within the top 10 search results, with most appearing in the top 2 positions. Over the past year, keywords ranking in the top 1–3 spots have increased by 58%.
Organic Search sessions increased 4% and conversions increased 112% (YTD). Total organic revenue increased by 3,478.12% (YTD).
Overall, we’ve seen a 54% increase in organic keywords ranking in the top 10 (884 to 1357).
Sessions from ChatGPT increased by 2,403.65% with conversions (GA4 key events) increased by 4,929.92%.
While some keywords were low difficulty, others required significant technical SEO, content, and backlink strategy to move upwards.
Several key pages initially contained thin content. Partnering with OffSec’s content team, these pages were transformed into comprehensive, information-rich resources that better support users and search visibility.
Site migration with a focus on identifying and resolving technical issues introduced throughout the migration. This ensured a smooth transition and ongoing site performance.
OffSec came to Amplifyed with a robust site in need of a technical cleanup and better optimization. Their goal was to improve user experience, increase organic traffic to their course pages, and increase organic conversions.
Cybersecurity education
Cybersecurity certifications, cyber ranges, framework-specific courses, and more
“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”
“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”
“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”
“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”
“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”
“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”
