Castra needed a cybersecurity SEO agency to build their success off of. This required us to find keywords that would best describe their services that also offered a manageable level of competition. Keywords like information security solutions and managed SIEM services offered the proper search intent and relevancy that would lead to organic success.
With the proper keywords in place, we had the tools necessary to optimize their existing pages by offering the reader useful information with solution-oriented CTAs to drive engagement and organic visibility. We also found gaps in their content that could be filled with new blogs and services pages. We then created detailed content briefs to empower their writing team to produce content that would get to the top of Google.
While the new content was being written, we focused on optimizing their existing pages with new and improved title tags and meta descriptions. This, coupled with new solution-oriented headers and CTAs, gave their existing content a boost in traffic.
We identified and fixed technical errors such as broken links, missing metadata, and faulty redirects to ensure the site’s lead generation would not be hindered by a poor user experience.
Our first step to create a solid SEO campaign that would increase inbound leads and overall quality traffic. Through keyword research, we developed a strategy for both current content optimization and new content to fill in any gaps.
Information Security Solutions
MDR, SIEM, Threat Intelligence, Remote Log Management, and more
castra.io
Director of Marketing
Castra was suffering from a lack of online presence which led to a shortage of inbound leads.
Castra had little to no page-1 keywords as well as a shortage of overall keywords. Their current keywordportfolio was netting them an estimated 100 organic users per month (Oct 2022).
In the 5 months leading up to our start date (May 2022 – Sept 2022), Castra was only averaging about 350 organic users per month.
Castra’s website was simply not providing enough inbound leads to feed their business.
“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”
“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”
“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”
“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”
“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”
“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”
