100% increase in Demo Requests
Keyword Selection
We identified high-value cybersecurity keywords like "malware evasion techniques," "dynamic analysis," and "actionable threat intelligence" that aligned with VMRay's solutions and had manageable competition levels. This strategic targeting resulted in multiple keywords reaching top 10 positions, with many landing in the top 3 spots.
Tehcnical SEO
We addressed critical technical issues including fixing a problematic 404 generation issue that was causing severe ranking volatility across all keywords. This technical cleanup also reduced unindexed pages by 50% (from ~1 million unindexed pages to ~535K), building trust with Google and stabilizing site performance.
Content
We transformed VMRay's existing content library into high-performing assets by filling content gaps and optimizing pages with valuable, keyword-focused information. Strategic content improvements led to pages like the malware obfuscation techniques page earning 227 clicks and 36,328 impressions in the 5 months post-publication.
On-Page SEO
We optimized existing pages with improved title tags, meta descriptions, and updated content that better communicated VMRay's value proposition. This optimization, combined with strategic CTAs, drove significant increases in clicks and impressions across high-priority pages.
