Paymore

Commerce Case Study

Strategy

Google Business Profiles

Developed an optimized GBP strategy for 30+ locations, including :

  • Default primary and secondary categories
  • Tracking URLs to provide clear data in GA4
  • Template for store descriptions
  • Scheduled monthly posts
  • Reported spam listings

Backlink Profiles

We focused on enhancing their online visibility by meticulously working on their backlink profile. Our team identified high-authority sites relevant to Paymore’s industry and implemented a strategic citation-building campaign. By securing quality backlinks, they were positioned for stronger domain authority and higher rankings.

Content Strategy

Along with initial on-page optimization, Amplifyed developed a content strategy targeting higher-volume “metro” keywords centered around large cities surrounding each location. The strategy also included target keywords for devices PayMore deemed “high priority”. By focusing our content on devices with great margins and overall popularity, we aimed to increase high-impact sales and store visits.

Website Design

Our strategy also included aiding in new page designs optimized for conversions. We revisited the button color, page position, and updated to a more direct call-to-action text. Certain CTA buttons are also tagged for metric tracking for additional data collection. The site structure was also optimized providing visitors a better experience. (It’s important to note that Google values this as well.)

The Wins

Local Google Business Profiles (30+ stores) Q2 compared to Q1

  • Increase in GBP impressions across the board of 124%
  • Increase in messages from GBP of 42%
  • Increase in website clicks from GBP of 16%
  • Increase in calls to stores from GBP of 11%

Local Subdomains

  • Traffic attribution to all local subdomains is now 100% correct. High quality decisions require accurate data.
  • We were missing a large amount of organic sessions due to the lack of tracking URLs.
  • Nearly 50 spam listings taken down from Google

Main Domain: Q2 compared to Q1

  • Increased organic GA4 sessions by 20%
  • Increased their overall organic keywords by 54%
  • Increased their page 1 organic keywords by 81%
  • Resulted in highest month on record for product acquisition

Challenges

PayMore’s fragmented digital presence and weak local strategy hindered visibility, traffic, and conversions.

GBP listings

PayMore’s GBP listings lacked consistency due to being individually managed by franchises. This caused incorrect and incomplete information, poor optimization, and in some cases, keyword-stuffed descriptions that triggered Google penalties. Most locations also faced nearby spam listings outranking them in search.

Local content

Local content was nearly absent. Only a few quickly-made pages existed on the main domain, while store subdomains received minimal attention. Without a structured content strategy, PayMore’s web presence was fragmented, relying on scattered, experimental approaches that didn’t drive local traffic effectively.

Design

The main website lacked conversion-focused design. Calls-to-action weren’t compelling, and buttons were often overlooked. This poor design undermined user engagement and reduced the site’s effectiveness in generating leads or driving conversions.

Case Study

Paymore

Amplifyed focused on supporting both local and national efforts by revisiting areas such as: content strategy, Google Business Profiles, and the overall website design.

Book intro Call

Focus

Website design, Content strategy, GBP

Services

Selling, buying, and recycling electronics.

Website

paymore.com (+30 subdomains)

Paymore website mockup
Reviews

What clients are saying

“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”

Katia Zhivaikina
Sr. Marketing Manager, Preset

“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”

Sarah Garrity
Marketing Lead, Billhighway

“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”

Alano Vasquez
President, Cyberwhyze

“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”

Allison Moody
Marketing Manager, Fortune 1000 Firm

“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”

Tabitha Flythe
Director of Marketing, Castra

“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”

Matthias Ankli
Director of Marketing, Arcules