OffSec

OffSec Case Study

112
%
increase in GA4 conversions
3478
%
total revenue increase in  GA Organic Search
57
%
increase in keywords ranking in the top 1-3 spots

Keyword Strategy

OffSec's priority was to increase organic traffic to their cybersecurity certification pages. We targeted non-branded, relevant keywords (e.g., threat hunting certification), balancing search volume, intent, and difficulty.

Content

Keyword-focused, valuable content was added to each certification page, along with structured FAQs written in subject–predicate–object format to improve visibility in AI-generated search results.
Overall, we’ve seen a 54% increase in organic keywords ranking in the top 10.

On-Page SEO

Collaborated with OffSec’s content and development teams to refine H1s, title tags, and meta descriptions. Revisited the visibility of CTAs, and integrated supporting content.

Technical SEO

Began with a comprehensive technical SEO audit, resolving heading structure issues, replacing broken links, and correcting redirect chains. We also assisted with the website’s site migration, which includes pre and post items.

Rankings

Priority courses now rank within the top 10 search results, with most appearing in the top 2 positions. Over the past year, keywords ranking in the top 1–3 spots have increased by 58%.

Traffic

Organic Search sessions increased 4% and conversions increased 112% (YTD). Total organic revenue increased by 3,478.12% (YTD).

Major Improvements of Core Keywords

Overall, we’ve seen a 54% increase in organic keywords ranking in the top 10 (884 to 1357).

AI Visibility

Sessions from ChatGPT increased by 2,403.65% with conversions (GA4 key events) increased by 4,929.92%.

Challenges

Rankings

While some keywords were low difficulty, others  required significant technical SEO, content, and backlink strategy to move upwards.

Content

Several key pages initially contained thin content. Partnering with OffSec’s content team, these pages were transformed into comprehensive, information-rich resources that better support users and search visibility.

Technical

Site migration with a focus on identifying and resolving technical issues introduced throughout the migration. This ensured  a smooth transition and ongoing site performance.

Case Study

OffSec

OffSec came to Amplifyed with a robust site in need of a technical cleanup and better optimization. Their goal was to improve user experience, increase organic traffic to their course pages, and increase organic conversions.

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Focus

Cybersecurity education

Services

Cybersecurity certifications, cyber ranges, framework-specific courses, and more

Website

www.offsec.com

Offsec Logo
Reviews

What clients are saying

“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”

Katia Zhivaikina
Sr. Marketing Manager, Preset

“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”

Sarah Garrity
Marketing Lead, Billhighway

“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”

Alano Vasquez
President, Cyberwhyze

“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”

Allison Moody
Marketing Manager, Fortune 1000 Firm

“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”

Tabitha Flythe
Director of Marketing, Castra

“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”

Matthias Ankli
Director of Marketing, Arcules