Cyware Case Study
Keyword Strategy
Cyware needed a complete overhaul on their keyword mapping and targeting to improve their already-successful cybersecurity offering. This required us to take a deep dive not only into what Cyware’s messaging was toward users, but how users are searching for what Cyware was offering. Keywords like threat intelligence platform and threat intelligence management helped hone in Cyware’s message.
On-page SEO
Once the keywords were determined, we went to work adding the necessary optimizations to target pages. We again had to do this once Cyware launched a new site with many domain changes, but with the help of our SEO expertise and some better messaging the Cyware site bounced back post-site launch and flourished with the new design and page copy.
Technical SEO
We identified multiple errors to fix on the original Cyware site, then once the new site was designed we helped Cyware transition to their new pages without losing much of the SEO we had built on the previous iteration of the site.
Content
Cyware’s copy was about more than just SEO. Their highly-technical industry requires lots of information and know-how, so our team worked closely with theirs to make sure we were communicating effectively both to the crawl bots and the humans who read their content.
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