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Cybersecurity SEO Case Study
Strategy
Keyword Strategy
Castra needed a cybersecurity SEO agency to build their success off of. This required us to find keywords that would best describe their services that also offered a manageable level of competition. Keywords like information security solutions and managed SIEM services offered the proper search intent and relevancy that would lead to organic success.
Content
With the proper keywords in place, we had the tools necessary to optimize their existing pages by offering the reader useful information with solution-oriented CTAs to drive engagement and organic visibility. We also found gaps in their content that could be filled with new blogs and services pages. We then created detailed content briefs to empower their writing team to produce content that would get to the top of Google.
On-Page SEO
While the new content was being written, we focused on optimizing their existing pages with new and improved title tags and meta descriptions. This, coupled with new solution-oriented headers and CTAs, gave their existing content a boost in traffic.
Technical SEO
We identified and fixed technical errors such as broken links, missing metadata, and faulty redirects to ensure the site’s lead generation would not be hindered by a poor user experience.