Over 267 % increase in organic traffic
Keyword Strategy
With the goal of driving more business at the forefront, Amplifyed focused on pages and target keywords that had high buying intent. Once the bottom and middle funnel keywords improved, we worked in more top of the funnel keywords, aiming to create more informational content and present bluebot as a solution to common problems like “how to save on your water bill” or “how to stop a water leak”.
Tehcnical SEO
By taking care of urgent errors, we improved any negative impact on their traffic and rankings. Then, we continued to monitor bluebot’s technical issues moving forward.
Content
By utilizing our detailed content briefs, the bluebot team wrote new, competitive content targeting relevant keywords. In addition, we provided assistance to further upgrade existing assets with fresh, SEO-optimized copy and design.
On-Page SEO
After careful on-page optimizations, updated title tags and meta descriptions, and consistent backlink acquisition, bluebot was ranking on the first page for keywords like “smart water meter”, “home water meter”, “wifi water meter”, “water sub meter”, “water monitoring system”, and more.
