However, if people never stumble across your product, you’ll be struggling to get sales no matter how good it is. A comprehensive SaaS SEO strategy can solve that problem, boosting traffic, increasing visibility, and bringing in more sales than ever.
Additionally, SEO can save you money over time. Instead of having to pay for ad campaign after ad campaign, SEO will mean that your site begins to get natural traffic. As you move up the ranking, you’ll be putting your business before your competitors, capturing their traffic, and furthering the number of people that come across your software solutions.
SEO is like rolling a snowball down a hill, it takes a push to get going, but the returns build over time and speak for themselves.