PayMore
Case Study
PayMore
Services
Website
Challenges
Challenge/Pain Point/Issue:
PayMore had minimal continuity across their GBP (Google Business Profiles) because it was managed by individual franchises. This led to incorrect information, incomplete, and poorly optimized profiles. In some cases, description keyword stuffing ‘practices’ led to Google penalties. And nearly every PayMore location had at least one spam listing near or above them in search, pushing their GBP’s lower in the rankings.
Local content was nonexistent, with the exception of a few hastily produced pages on the main domain. Not much work was being done on the local store subdomains, resulting in a lack of hyper-local traffic to priority pages. Overall, PayMore’s websites (main and subdomains) lacked a structured content strategy, leading to a scattered approach where they experimented with various ideas.
Main Domain
The website’s design was inadequately optimized for necessary conversions. Calls-to-action lacked enticing verbiage and buttons were getting lost on the page.
Strategy
Google Business Profiles
Developed an optimized GBP strategy for 30+ locations, including :
- Default primary and secondary categories
- Tracking URLs to provide clear data in GA4
- Template for store descriptions
- Scheduled monthly posts
- Reported spam listings
Backlink Profiles
We focused on enhancing their online visibility by meticulously working on their backlink profile. Our team identified high-authority sites relevant to Paymore’s industry and implemented a strategic citation-building campaign. By securing quality backlinks, they were positioned for stronger domain authority and higher rankings.
Content Strategy
Along with initial on-page optimization, Amplifyed developed a content strategy targeting higher-volume “metro” keywords centered around large cities surrounding each location. The strategy also included target keywords for devices PayMore deemed “high priority”. By focusing our content on devices with great margins and overall popularity, we aimed to increase high-impact sales and store visits.
Website Design
The Wins
Local Google Business Profiles (30+ stores) Q2 compared to Q1
- Increase in GBP impressions across the board of 124%
- Increase in messages from GBP of 42%
- Increase in website clicks from GBP of 16%
- Increase in calls to stores from GBP of 11%
Local Subdomains
- Traffic attribution to all local subdomains is now 100% correct. High quality decisions require accurate data.
- We were missing a large amount of organic sessions due to the lack of tracking URLs.
- Nearly 50 spam listings taken down from Google
Main Domain: Q2 compared to Q1
- Increased organic GA4 sessions by 20%
- Increased their overall organic keywords by 54%
- Increased their page 1 organic keywords by 81%
- Resulted in highest month on record for product acquisition
Summary:
● GBP: Cleaned, optimized, and completed profiles to increase rankings.
● Content Strategy:Developed winning strategy targeting high-volume, relevant keywords to generate more organic traffic
● Website Design. Revisited CTAs and overall website structure for better user and crawl experience.
What Clients are Saying
“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”
Katia Zhivaikina
Sr. Marketing Manager, Preset
“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”
Matthias Ankli
Director of Marketing, Arcules
“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”
Tabitha Flythe
Director of Marketing, Castra
“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”
Allison Moody
Marketing Manager, Fortune 1000 Firm
“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”
Alano Vasquez
President, Cyberwhyze
“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”
