Castra*
Cybersecurity SEO Case Study
*Castra has since been acquired by Lumifi.
%
increase in organic traffic
new keywords
Strategy
Keyword Strategy
Castra needed a cybersecurity SEO agency to build their success off of. This required us to find keywords that would best describe their services that also offered a manageable level of competition. Keywords like information security solutions and managed SIEM services offered the proper search intent and relevancy that would lead to organic success.
Content
On-Page SEO
While the new content was being written, we focused on optimizing their existing pages with new and improved title tags and meta descriptions. This, coupled with new solution-oriented headers and CTAs, gave their existing content a boost in traffic.
Technical SEO
Results
Rankings
New Page-1 Keywords
- Threatstream
- Remote Logging
- USM Anywhere
- Which is the most secure type of firewall
Major improvements of core keywords
- MDR services – up 66 positions
- XDR solutions – up 70 positions
- Threat intelligence services – up 55 positions
Overall keyword portfolio increased from 100 to 550 estimated monthly organic traffic (a 450% increase)
Overall keywords increased from 350 to 670 since the introduction of Amplifyed SEO
Traffic
We’re seeing a 64% increase in organic traffic since the introduction of Amplifyed SEO.
Average monthly organic traffic
-
-
- May 2022 – Sept 2022 (Before SEO)
~ 340/mo - Oct 2022 – Feb 2023 (After SEO)
~ 560/mo
- May 2022 – Sept 2022 (Before SEO)
-
Case Study
Castra
Focus
Information Security Solutions
Services
MDR, SIEM, Threat Intelligence, Remote Log Management, and more
Website
Our first step to create a solid SEO campaign that would increase inbound leads and overall quality traffic. Through keyword research, we developed a strategy for both current content optimization and new content to fill in any gaps.
Challenges
Castra was suffering from a lack of online presence which led to a shortage of inbound leads.
Rankings
Traffic
Leads
What Clients are Saying
“Everything is amazing, and I love working with Amplifyed. We’ve done a lot and had very impressive results!”
Katia Zhivaikina
Sr. Marketing Manager, Preset
“I really enjoy working with Amplifyed. Their commitment to the success of our organization is unprecedented. I’ve worked with many agencies but they are unique in that sense!”
Matthias Ankli
Director of Marketing, Arcules
“Amplifyed was a breath of fresh air from our very first call. Since then, our organic traffic has never been better.”
Tabitha Flythe
Director of Marketing, Castra
“Everyone on Amplifyed’s team goes above and beyond for us, and those kinds of partners are hard to come by!”
Allison Moody
Marketing Manager, Fortune 1000 Firm
“Amplifyed got us to #1 in Google for our most coveted phrase and it’s been a complete game changer. We now get a steady stream of highly qualified leads.”
Alano Vasquez
President, Cyberwhyze
“It’s been an absolute pleasure working with the Amplifyed team. Calls are up, clicks are up, and search engine traffic is up 132%.”
